Thursday, October 31, 2019
Management E-Commerce Research Paper Example | Topics and Well Written Essays - 1000 words
Management E-Commerce - Research Paper Example Companies appoint managers to make sure that the company is effective, meaning the degree to which the company is able to reach its defined goals. Efficiency on the other hand means amount of resources used to achieve an organizational goal. Management must ensure that they operate in an effective and efficient manner in order to compete in todayââ¬â¢s competitive market. Management need to plan, or in other words defining goals for the future of the organization and deciding the tasks and resources that would be required in order to achieve those goals. Organizing means to allocate tasks and jobs and allocating resources amongst departments. Leading refers to the fact that they are able to motivate the employees to extract higher productivity. Lastly, controlling; it is the monitoring of employees ensuring that the organization is on track to attain the specified goals and making corrections if ever required. (Daft) There are a number of organizations in the world who succeed bas ed on their procedural management, which could be called the old school way, where boundaries are defined and the employ has to act according to the dogma of the task at hand. However, recently we have seen that various companies like Google have reached high level of success by using rather unorthodox, yet productive methods of management to avoid alienation of employees and to make the a part of the company rather than just a small cog in a big machine. Google has burst into the international market with its varied range of products and services ranging from the biggest search engine available to Google news, Google earth, maps, cellular phones and many, many more various products. Google uses an unorthodox and unconventional mode of management that is rather new to other organizations; some may call it bizarre, but at the end of the day one has to respect the fact that it earns more than $2billion cash per quarter and it is said that Google alone can finance the whole economy of America for 2 two whole days. Google has an informal slogan, ââ¬Å"donââ¬â¢t be evil.â⬠This basically expresses that at Google you are always welcomed to share ideas and their ways of doing business is open to all and there are no strings attached. They believe that these are the ways through which they can make sure that the employees are more comfortable and are able to perform to their potential in the field. As a matter of fact, Google employees are allowed to wear whatever clothes that pleases them. They have an all you can eat food counter that serves exquisite gourmet to motivate workers further. Google management believes that in order to avoid alienation, they must maintain good, informal relations with employees and also encourages employees to put forward their view and get involved in the decision making procedure since they believe that employees perform better when given importance and getting them involved in ideas enables innovation from various intellectua l minds, which at the end of the day is something Google always places very high importance to. Google management also has their very famous 20 percent rule. They say that for one whole working day an employee can work on whatever project that pleases them and as Google has ample amounts of finances, they are able to carry out their operation which thus leads to innovation. Rest of the days, they work on the project they have been assigned. This ensures effective, if
Tuesday, October 29, 2019
How can we adapt the design & structure of a british mosque in order Essay
How can we adapt the design & structure of a british mosque in order for it to comply with the architectural development of the modern world (britain) - Essay Example But Minaret and/or dome is/are claimed to be divine properties of mosques and any rejection of them is seen as an opposition to Islam. Edwards Said in his 'Orientalism' says clearly that such symbols are truly needed as, "we all need some foundation on which to stand." (3) In many of the parts of Britain it has been seen that a different kind of religious structures of mosques are formed. Thus, excluding minarets and domes. The public face of mosques need greater attention according to traditionalists. They question that how such buildings of ever changing context in Britain can be associated with Islamic world. It should also be considered that 40-50 years ago the immigrants were quite happy to pray in a make shift house in a terrace house. And as the worship place seemed too small they also didn't mind in buying and converting the schools, bigger houses and warehouses into buildings of worship. This clearly indicates that the only important thing in Islam is to offer prayers to Allah without any external support needed as minarets and domes. Another contemporary leading mosque builder, Al- Sumaria is one of the new generations of Muslims who has much radical approach and states that, "There are four features you must have, first of all you must have a dome you must have a minaret, you must have a Mehrab (the equivalent to an alter) you must have a babul Sulum what we call a frontal entrance. Those 4 features are of paramount importance, without it really any place can be a mosque." (4) This is the basic generational issue where most of the elders do not accept the modern architecture, confiding into commission of building, still not understanding what good architecture is. The younger generation finds the traditional style mosques quite old fashioned and want something more exciting while containing the basic essence that is true worship. According to Al-Sumaria the traditional British Mosques are not doing what people who want the building to respond should. Today the purpose built buildings are a bit more established as people want to raise some money from these to procure the buildings and moving from the adhock alteration of a building. But is it fundamental. The question is serious only if the essential essence of Mosques will be forgotten i.e. converting a building only to make it useful for praying, for Muslim worship. Aim, Objectives and Hypothesis The central aim of the paper is to present the ideal structure and architecture of Mosques in Britain and if any of the modern contemporary changes are affecting the basic element of faith of Islam. The idea of the mosque ever since is that it is place of worship serving as a sacred and clean space for prayer and also providing counselling, education and other services associated with the benefit of a community. They only need is to provide a space for all these services without any direct relation with minarets and domes. K. Alavi highlights that, historically the mosque is an institution with four major roles: a place of worship, a centre of education, a judicial court and a centre for political and administrative
Sunday, October 27, 2019
Study On CPU And Memory Hierarchy
Study On CPU And Memory Hierarchy CPU must have compatibility with the memory in the computer system. Memory cannot increase the speed of the processor however it can help the processor increase its performance. If the CPU doesnt get the data it requires, it would sit idle wasting CPU clock cycles that would decrease the overall throughput and execution of the processes. If data needs to be accessed to and from hard disk which is slower as compared to the main memory, more and more cycles are wasted decreasing the efficiency of the system. Conclusion- For better performance of the system, faster program execution and proper CPU utilization the compatibility between CPU and memory is required. A computer employs RAM chips of 256*8 ROM chips of 1024*8. The computer society system needs 2K byte of RAM 4KBYTE of ROM, 4 interface units. Each with 4 registers. A memory mapped I/O configuration is used. The 2 highest order bits of the address bus are connected with address 00 or RAM and 01 for ROM 10 for interface. How many RAM ROM chips are needed? Draw a memory address map. 2 kb of RAM required i.e. 21024(bytes) =2048 bytes (Since 1 kb =1024 bytes) RAM = = 8 chips; and 4kb of ROM is required i.e. 4 x 1024 = 4096 bytes Therefore ROM = = 4 chips; and There are 4 interfaces each having 4 register, So total no. of registers is 44=16 registers; Memory address map Cache Coherence- Caches allow greater performance by storing frequently used data. In multiprocessing system, each processor is provided with its own cache and they all share the same memory or address space so it is possible for more than one processor to access a data item at a time. What if one processor updates the data item without informing the other processors, inconsistencies may result and cause incorrect executions and the problem of inconsistencies is known as Cache Coherence in computing. The coherence of caches is obtained if the following conditions are met. However these read and write operations are said to be one after another and this is not possible due to memory access latency and a write by first processor may not be seen by a read from second processor if the read is made within a very small time after the write has been made. Case 1 Case 2 Processor P1 reads memory location X and then writes back to same location X while no other processor is not accessing the memory location X. Processor P1 reads and then processor P2 writes to and from same location X and currently the location would return value written by processor P2 only. Processor P1 and P2 writes to same memory location X in a sequence and currently the value returned would be decided as per the sequence. Mechanisms- Bus Snooping- In Bus Snooping each cache is connected through the same bus and it is where every CPU knows who has a copy of its cached data. So each CPU watches continually for write activity concerned with data addresses which it has cached. This assumes that all communication can be seen by all. However it is far more complex to implement. Directory Based Approach- In a directory-based system, the data being shared is placed in a common directory that preserves the coherence connecting caches. The directory acts as a filter through which the processor must ask authorization to fill an entry from the primary memory to its cache. When an entry is distorted the directory either updates or invalidates the other caches with that entry. The MESI protocol is the best suited protocol to avoid cache coherence, where M stands for MODIFIED, E stands for EXCLUSIVE, S stands for SHARED and I stands for INVALID. Write Back Cache- Cache uses two approaches to write data back to main memory. Write Through Write Back It is the simplest one in which all write all operations are made to the main memory as well as to cache; ensuring main memory is always valid. Any other CPU- cache module can monitor traffic to main memory to update the data in its own cache, but always results in substantial memory traffic. It minimizes memory writes. In write back method modifications to data in the cache arent copied to the cache source until absolutely necessary. It is also known as copy back cache .In write back updates are made only in the cache. When an update occurs UPDATE bit are set associated with the slot and when the block is replaced it is checked whether the UPDATE bit is set or not. If it is set then data is written back to main memory. For Example- Intel processors since the 80486 uses back caching. Problem with this kind of implementation is that performance improvement comes with a slight threat that data may be vanished if the system crashes and more complex circuitry. Onboard Cache- Cache is a part of multi-level storage strategy which is used to increase the performance of CPU by providing a bridge in between the slower memory RAM and CPU. The cache that is the part of the CPU is known as off-board cache and the cache which is present on the motherboard is known as on-board cache. Generally L1 cache is referred as off-board and L2 is known as on-board. Sometimes L3 cache is also present on the motherboard along with L2. Now a days specific CPU vendors incorporates L2 as a part of CPU and L3 on motherboard. Implementation of Cache- In Cache, latency needs to be decreased and hit rate needs to be increased. Larger caches have better hit rates but longer latency. To address this problem, many computers use multiple levels of cache. The smaller and faster one is L1 cache built inside the CPU known as on-chip. If CPU needs data it first checks in L1; if it hits the processor proceeds at high speed. If the smaller cache misses, the next larger cache (L2) is checked, and so on, before external memory is checked. As the latency difference between main memory and the fastest cache has become larger, some processors have begun to utilize as many as three levels of on-chip cache. For Example- Intels Xeon MP Product code-named Tulsa, AMD Phenom II (2008), Intel Core i7 (2008) uses unified L3 cache. However Cache can be implemented by using Direct Mapped, Associative Mapping or Set-Associative Mapping. Virtual Memory- For the execution of programs memory required is more than what is actually present. So, the technique used to overcome this size limitation is Virtual Memory which is illusion of memory not physically present. The purpose is to allow multiple programs share same memory allowing splitting up of program into smaller pieces that can be loaded into different parts of memory whenever space can be found. Implementation of Virtual Memory- It is implemented using two techniques- one is Demand Paging and other one is Demand Segmentation. CPU generates address which is not physically present. These are the program addresses referred to as logical addresses, they dont have any existence outside the program, the actual memory addresses are known as physical addresses. These virtual addresses are mapped or interchanged to its corresponding physical address through a process known as mapping. A page table or look up table is maintained for this purpose. In Demand paging, valid-invalid bit scheme is used in which a valid-invalid bit is associated with each page. 1 for the page in memory and 0 for not present in memory. During address translation if bit in entry is 0 the page fault occurs. In virtual memory process are divided into chunks of equal size known as pages and chunks of memory in which pages are loaded are known as frames. In Demand Segmentation each row of the lookup table contains a starting address for a logical block of memory, together with the size of the block and a corresponding starting address in physical memory. Paging and Segmentation operates both the same. Problem of Fragmentation- Fixed Memory Partitioning- Operating system occupies fixed portion of main memory and partitions are created for multiple processes but not of same size, so there will be wastage of memory. In most cases the process will not acquire memory provided to it. Variable Memory Partitioning- In variables-size partitions, the memory allocated is as much it is required by process. However when processes are swapped in, small holes are created leading to problem of fragmentation. Compaction is done to solve problem, but it waste CPU time. In Virtual Memory demand paging method is implemented, in which memory is partitioned into equal chunks that are relatively small, and each process is divided into small fixed size chunks of some size. The lists of the frames that are free are maintained by the operating system. As the size of the pages and frames are same so suffer less fragmentation problem. The Memory Hierarchy The design constraints on a computers memory can be summed up by three questions: how much memory is available, how fast it is and how much it will cost? Following are the relationships between these tradeoffs- Smaller access time, greater cost per bit. Greater capacity, smaller cost per bit. Greater capacity, greater access time. Access Time Increase Transfer Rate DecreasesCPU Registers Cache Cost per/bit Decreases Capacity IncreasesRAM Magnetic Disk Figure -Memory Hierarchy Memory hierarchy helps in increasing the performance of processor, without hierarchy, faster process wont help and all time waiting on memory, It provides a large pool of memory that costs as much as the cheap storage near the bottom of the hierarchy, but that serves data to programs at the rate of the fast storage near the top of the hierarchy. It provides a faster access of data stored in the memory. If it is understand how the system moves data up and down the memory hierarchy, then application programs can be written so that data items are stored higher in the hierarchy, where the CPU can access them more quickly. Addressing modes affecting performance of system- It simplifies the memory references, produces variable length instruction format and instruction manipulates operands in memory directly. It adds convenience and flexibility to have modes of addressing, and it allows a large range of addressable memory while using a reasonable number of bits. Addressing modes make it easier to write certain type of programs such as loops that uses an index to address different entries in a table or array. For Example- Indexed Addressing. Now a days computer allows programmer accessible registers that manipulate data directly between registers.
Friday, October 25, 2019
The Life and Theories of Charles Darwin Essay -- Biography Biographies
The Life and Theories of Charles Darwin Charles Robert Darwin was the fifth child of Robert Waring Darwin and Susannah Wedgewood. He was born on February 12, 1809 in Shrewsbury, England where his father practiced medicine. He attended Shrewsbury Grammar School which was a well-kn own secondary school which concentrated on teaching classic languages. Even as a boy Darwin loved science and his enthusiasm for chemical studies earned him the name "Gas" from his friends. The headmaster at Shrewsbury, Dr. Samuel Butler noted, "Here's a boy, plays around with his gases and the rest of his rubbish and works at nothing useful." He was also an avid collector. Anything he could get his hands on- shells, eggs, minerals and coins interested him. Darwin was expected to follow his father and become a doctor and in 1825, at the age of sixteen, his father removed him from Shrewsbury and entered him in the University of Edenburgh to study medicine. He found all of his classes except chemistry dull. After two years at Edenburg, he quit school and went to live with his Uncle Josiah Wedgewood. After he abandoned medicine, his father urged him to attend Cambridge University to study to be a clergyman. At Cambridge he met John Steven Henslow who helped him regain his interest in nature. It was Henslow who was influential in getting Darwin the position of naturalist on the boat The Beagle. In April of 1831, he graduated from the University. In the fall following his graduation, the government decided to send the H.M.S. Beagle, under the command of Captain Fitzroy, to complete an unfinished survey of Patagonia and Tierra Del Fuego to help map out the shores of Chile and Peru. Th e voyage w... ...rstand or explain whatever I observed and group a ll facts under some general laws..." On April 19, 1882 Darwin died of a heart attack. The family wanted Darwin to be buried in his home, the village of Downe. However, Parliament requested that he be buried in Westminster Abbey, a cemetery for Britain's kings and queens and intellectual giants. This was an indication of how far Darwin had come towards universal acceptance and respectability. Darwin's coffin lies next to Issac Newton which is only fitting because Darwin has been called "The Newton of Biology." Darwin was modest of his monumental achievements to the very end and said of himself shortly before his death,"With such moderate abilities as I possess, it is truly surprising that I should have influenced to a considerable extent the belief of scientific men on some important points."
Thursday, October 24, 2019
Mankiw Chapter 1 Solution
The answers to the Quick Quizzes can also be found near the end of the textbook. 1. The four principles of economic decision making are: (1) people face trade-offs; (2) the cost of something is what you give up to get it; (3) rational people think at the margin; and (4) people respond to incentives. People face trade-offs because to get one thing that they like, they usually have to give up another thing that they like. The cost of something is what you give up to get it, not just in terms of monetary costs but all opportunity costs.Rational people think at the margin by taking an action if and only if the marginal benefit exceeds the marginal cost. People respond to incentives because they choose activities by comparing benefits to costs; therefore, a change in these benefits or costs may cause their behavior to change. The three principles concerning peopleââ¬â¢s economic interactions are: (1) trade can make everyone better off; (2) markets are usually a good way to organize eco nomic activity; and (3) governments can sometimes improve market outcomes.Trade can make everyone better off because it allows countries to specialize in what they do best and to enjoy a wider variety of goods and services. Markets are usually a good way to organize economic activity because the invisible hand leads markets to desirable outcomes. Governments can sometimes improve market outcomes because markets may fail to allocate resources efficiently due to an externality or market power.The three principles that describe how the economy as a whole works are: (1) a countryââ¬â¢s standard of living depends on its ability to produce goods and services; (2) prices rise when the government prints too much money; and (3) society faces a shortrun trade-off between inflation and unemployment. A countryââ¬â¢s standard of living depends largely on the productivity of its workers, which in turn depends on the education of its workers and the access its workers have to the necessary t ools and technology. Prices rise when the government prints too much money because more money in circulation reduces the value of money, causing inflation.Society faces a short-run trade-off between inflation and unemployment that is only temporary. Policymakers have some short-term ability to exploit this relationship using various policy instruments. 2. 3. Questions for Review 1. Examples of trade-offs include time trade-offs (such as studying one subject over another or studying at all compared to engaging in social activities) and spending tradeoffs (such as whether to use your last 15 dollars to purchase a pizza or to buy a study guide for that tough economics course).The opportunity cost of seeing a movie includes the monetary cost of admission plus the time cost of going to the theater and attending the show. The time cost depends on what else you might do with that time; if it is staying home and watching TV, the time cost may be small, but if it is working an extra three ho urs at your job, the time cost is the money you could have earned. The marginal benefit of a glass of water depends on your circumstances. If you have just 2. 3. Chapter 1/Ten Principles of Economics 2 un a marathon or you have been walking in the desert sun for three hours, the marginal benefit is very high. But if you have been drinking a lot of liquids recently, the marginal benefit is quite low. The point is that even the necessities of life, like water, do not always have large marginal benefits. 4. Policymakers need to think about incentives so they can understand how people will respond to the policies they put in place. The text's example of seat belt laws shows that policy actions can have unintended consequences.If incentives matter a lot, they may lead to a very different type of policy; for example, some economists have suggested putting knives in steering columns so that people will drive much more carefully! While this suggestion is silly, it highlights the importance of incentives. Trade among countries is not a game with some losers and some winners because trade can make everyone better off. By allowing specialization, trade between people and trade between countries can improve everyone's welfare.The ââ¬Å"invisible handâ⬠of the marketplace represents the idea that even though individuals and firms are all acting in their own self-interest, prices and the marketplace guide them to do what is good for society as a whole. The two main causes of market failure are externalities and market power. An externality is the impact of one personââ¬â¢s actions on the well-being of a bystander, such as from pollution or the creation of knowledge. Market power refers to the ability of a single person (or small group of people) to unduly influence market prices, such as in a town with only one well or only one cable television company.In addition, a market economy also leads to an unequal distribution of income. Productivity is important because a country's standard of living depends on its ability to produce goods and services. The greater a country's productivity (the amount of goods and services produced from each hour of a worker's time), the greater its standard of living will be. Inflation is an increase in the overall level of prices in the economy. Inflation is caused by increases in the quantity of a nation's money.Inflation and unemployment are negatively related in the short run. Thus, reducing inflation entails costs to society in the form of higher unemployment in the short run. 5. 6. 7. 8. 9. 10. Problems and Applications 1. a. A family deciding whether to buy a new car faces a trade-off between the cost of the car and other things they might want to buy. For example, buying the car might mean they must give up going on vacation for the next two years. So the real cost of the car is the family's opportunity cost in terms of what they must give up.For a member of Congress deciding whether to increase spending on national parks, the trade-off is between parks and other spending items or tax cuts. If more money goes into the park system, that may mean less spending on national defense or on the police force. Or, instead of spending more money on the park system, taxes could be reduced. b. Chapter 1/Ten Principles of Economics c. 3 When a company president decides whether to open a new factory, the decision is based on whether the new factory will increase the firm's profits compared to other alternatives.For example, the company could upgrade existing equipment or expand existing factories. The bottom line is: Which method of expanding production will increase profit the most? In deciding how much to prepare for class, a professor faces a trade-off between the value of improving the quality of the lecture compared to other things she could do with her time, such as working on additional research. d. 2. When the benefits of something are psychological, such as going on a vacation, it is not e asy to compare benefits to costs to determine if it is worth doing.But there are two ways to think about the benefits. One is to compare the vacation with what you would do in its place. If you did not go on vacation, would you buy something like a new set of golf clubs? Then you can decide if you would rather have the new clubs or the vacation. A second way is to think about how hard you had to work to earn the money to pay for the vacation. You can then decide if the psychological benefits of the vacation were worth the psychological cost of working.If you are thinking of going skiing instead of working at your part-time job, the cost of skiing includes its monetary and time costs, which includes the opportunity cost of the wages you are giving up by not working. If the choice is between skiing and going to the library to study, then the cost of skiing is its monetary and time costs including the cost of getting lower grades in your courses. If you spend $100 now instead of saving it for a year and earning 5 percent interest, you are giving up the opportunity to spend $105 a year from now.The fact that you have already sunk $5 million is not relevant to your decision anymore, because that money is gone. What matters now is the chance to earn profits at the margin. If you spend another $1 million and can generate sales of $3 million, you'll earn $2 million in marginal profit, so you should do so. You are right to think that the project has lost a total of $3 million ($6 million in costs and only $3 million in revenue) and you should not have started it. That is true, but if you do not spend the additional $1 million, you will not have any sales and your losses will be $5 million.So what matters is not the total profit, but the profit you can earn at the margin. In fact, you wouldd pay up to $3 million to complete development; any more than that, and you will not be increasing profit at the margin. Harry suggests looking at whether productivity would rise or f all. Productivity is certainly important, since the more productive workers are, the lower the cost per gallon of potion. Ron wants to look at average cost. But both Harry and Ron are missing the other side of the equation? revenue. A firm wants to maximize its profits, so it needs to examine both costs and revenues.Thus, Hermione is right? it is best to examine whether the extra revenue would exceed the extra costs. Hermione is the only one who is thinking at the margin. a. The provision of Social Security benefits lowers an individualââ¬â¢s incentive to save for retirement. The benefits provide some level of income to the individual when he or she retires. This means that the individual is not entirely dependent on savings to support consumption through the years in retirement. Since a person gets fewer after-tax Social Security benefits the greater his or her 3. 4. 5. 6. 7. b.Chapter 1/Ten Principles of Economics earnings are, there is an incentive not to work (or not work as much) after age 65. The more you work, the lower your after-tax Social Security benefits will be. Thus, the taxation of Social Security benefits discourages work effort after age 65. 8. a. b. When welfare recipients have their benefits cut off after two years, they have a greater incentive to find jobs than if their benefits were to last forever. 4 The loss of benefits means that someone who cannot find a job will get no income at all, so the distribution of income will become less equal.But the economy will be more efficient, because welfare recipients have a greater incentive to find jobs. Thus, the change in the law is one that increases efficiency but reduces equity. 9. By specializing in each task, you and your roommate can finish the chores more quickly. If you divided each task equally, it would take you more time to cook than it would take your roommate, and it would take him more time to clean than it would take you. By specializing, you reduce the total time spent on chore s. Similarly, countries can specialize and trade, making both better off.For example, suppose it takes Spanish workers less time to make clothes than French workers, and French workers can make wine more efficiently than Spanish workers. Then Spain and France can both benefit if Spanish workers produce all the clothes and French workers produce all the wine, and they exchange wine for clothes. 10. a. To produce the right number of CDs by the right artists and deliver them to the right people requires an enormous amount of information. You need to know about production techniques and costs in the CD industry. You need to know each person's musical tastes and which artists they want to hear.If you make the wrong decisions, you will be producing too many CDs by artists that people do not want to hear, and not enough by others. Your decisions about CDs will carry over to other decisions. You have to make the right number of CD players for people to use. If you make too many CDs and not enough cassette tapes, people with cassette players will be stuck with CDs they cannot play. The probability of making mistakes is very high. You will also be faced with tough choices about the music industry compared to other parts of the economy.If you produce more sports equipment, you will have fewer resources for making CDs. So all decisions about the economy influence your decisions about CD production. b. 11. Countries that have corrupt police and court systems do not enforce individual property rights, including the rights over the goods and services produced by households and firms. Firms will not choose to produce products and individuals will choose not to work if there is no guarantee that they will receive payment for their efforts. Therefore, these countries end up with a lower standard of living. . b. c. d. e. Efficiency: The market failure comes from the market power of the cable TV firm. Equity Efficiency: An externality arises because secondhand smoke harms nonsmok ers. Efficiency: The market failure occurs because of Standard Oil's market power. Equity 12. Chapter 1/Ten Principles of Economics f. 13. a. 5 Efficiency: There is an externality because of accidents caused by drunk drivers. If everyone were guaranteed the best health care possible, much more of our nation's output would be devoted to medical care than is now the case.Would that be efficient? If you believe that doctors have market power and restrict health care to keep their incomes high, you might think efficiency would increase by providing more health care. But more likely, if the government mandated increased spending on health care, the economy would be less efficient because it would give people more health care than they would choose to pay for. From the point of view of equity, if poor people are less likely to have adequate health care, providing more health care would represent an improvement.Each person would have a more even slice of the economic pie, though the pie wo uld consist of more health care and less of other goods. When workers are laid off, equity considerations argue for the unemployment benefits system to provide them with some income until they can find new jobs. After all, no one plans to be laid off, so unemployment benefits are a form of insurance. But there is an efficiency problem? why work if you can get income for doing nothing? The economy is not operating efficiently if people remain unemployed for a long time, and unemployment benefits encourage unemployment.Thus, there is a trade-off between equity and efficiency. The more generous unemployment benefits are, the less income is lost by an unemployed person, but the more that person is encouraged to remain unemployed. So greater equity reduces efficiency. b. 14. Because average income in the United States has roughly doubled every 35 years, we are likely to have a better standard of living than our parents, and a much better standard of living than our grandparents. This is mainly the result of increased productivity, so that an hour of work produces more goods and services than it used to.Thus, incomes have continuously risen over time, as has the standard of living. If Americans save more and it leads to more spending on factories, there will be an increase in production and productivity, because the same number of workers will have more equipment to work with. The benefits from higher productivity will go to both the workers, who will get paid more because they are producing more, and the factory owners, who will get a return on their investments. There is no such thing as a free lunch, however, because when people save more, they are giving up spending. They get higher incomes at the cost of buying fewer goods.To make an intelligent decision about whether to reduce inflation, a policymaker would need to know what causes inflation and unemployment, as well as what determines the trade-off between them. This means that the policymaker needs to unders tand how households and firms will adjust to a decrease in the money supply. How much will spending decline? How much will firms lower output? Any attempt to reduce inflation will likely lead to higher unemployment in the short run. A policymaker thus faces a trade-off between the benefits of lower inflation compared to the cost of higher unemployment. Answers will vary. 15. 16. 17.
Wednesday, October 23, 2019
Amy Tan, Two Kinds Essay
This storyââ¬â¢s main events take place in Chinatown throughout the 1950s and perhaps early 1960s. The main character of the story, who is also the protagonist, is the author herself: Amy Tan. The antagonist happens to be her own mother, who is always pushing Amy to discover some hidden talent and be someone she is not. There are a few other minor characters in the story. There is Lindo Jong (who she calls Auntie Lindo), who is a close friend of Amyââ¬â¢s mother. Waverly Jong is Auntie Lindoââ¬â¢s daughter, who is close to Amyââ¬â¢s age. Amyââ¬â¢s piano instructor, who she calls ââ¬Å"Old Chongâ⬠, plays a small role in the story. Amyââ¬â¢s dad is included in the text, but does not play much of a role. In ââ¬Å"Two Kindsâ⬠, the exposition is clear in the first couple of pages. The story begins by explaining that Amyââ¬â¢s family moved to America when she was a baby, in 1949. Her mother is clear in her goals: she wants Amy to be a child prodigy (a person with exceptional talent) and famous. Although in the beginning Amy seems accepting of her motherââ¬â¢s goal, there are some undertones which are clear to the reader that her mother may go too far. Symbolism in literature ââ¬Å"might include visual or sound elements as well as languageâ⬠. Amyââ¬â¢s piano was the main symbol of this story. In the end of the story, the fact that she had it tuned and actually sat down to play shows us that she really cared about her mother-and the piano-after all. The songs that she plays at the end are also a symbol of the story, itself. She mentions playing two songs. The first is titled ââ¬Å"Pleading Childâ⬠, and the second one: ââ¬Å"Perfectly Contentedâ⬠. These are songs that she had played when she was a child. She notices for the first time, after all of these years, that these two songs are actually two halves to the same song. The song represents Amyââ¬â¢s life. This is how the story ends. We get a pretty good idea of what Amyââ¬â¢s story is about and the theme behind it. She regrets not trying her best, and the way she has taken her mother for granted in her life. A strong message like this makes us reflect on our own lives and relationships with the ones we love. Amy constructs the story in a way that makes the plot flow, and we are interested in what will happen to her next. Some of us may even feel like she is too hard on the protagonist-her mother. The ending resolves these feelings, because we discover she feels this, too.
Tuesday, October 22, 2019
The Importance of semantics and syntax in sentence recall essays
The Importance of semantics and syntax in sentence recall essays This study was set to examine the importance of semantics and syntax in the brains ability to process and correctly recall content words (nouns, verbs, adjectives, adverbs) in sentences (Miller, Isard 1963). The sample involved 140 first year psychology students attending a compulsory laboratory at the Australian National University. The experiment was conducted similarly to that of the Miller and Isard study (1963), in which subjects were presented with 60 different sentences. 20 of which were normal grammatical sentences (normal); 20 were semantically anomalous sentences that were syntactically sound (sem-syn+), and 20 were syntactically invalid sentences that were also semantically incoherent (syn-sem-). In attempts to support the results concluded from the Miller and Isard (1963) study a memory task was used that required subjects to accurately recall the constitute words in a sentence a short period after they were initially exposed. This task tested participants memory func tions and recall abilities whilst supporting the argument that claimed when sentences are both semantically and syntactically sound, the content words that make up the sentence will be recalled after a short duration of time more accurately than when the words are strung together in an ungrammatical fashion. The importance of semantics and syntax in sentence processing and retrieval When it comes to understanding the human ability of reconising integral words in sentences and then recalling them back after a short duration of time, one must acknowledge the important roles that both syntax and semantics play in this process. Many studies have been conducted in attempts to gain more information on the semantic processes, syntactic processes, and their coordination in sentence comprehension (Hahne & Jescheniak, 2001). Because the mechanisms underlying recall of meaningful sequences of words are not well understood, it has yet to be discovered...
Monday, October 21, 2019
Ethical Dilemma Essays
Ethical Dilemma Essays Ethical Dilemma Essay Ethical Dilemma Essay Fowler, M. D. , Aroskar, M. A. (1997). Ethical Dilemmas Nursing Practice. (5th ed. ). Upper Saddle River, NJ: Pearson Education Inc. Desjardins, J. (2009). An Introduction to Business Ethics. (3rd ed. ). Boston: McGraw-Hill Higher Education. Ghillyer, A. (2010). Business Ethics: A Real World Approach. (2nd ed. ). Boston: Mcgraw-Hill Higher Education. Klein, E. R. (2003). People First! Professional and Business Ethics without Ethics. Oxford, UK: University Press Of America. MacNiven, D. (1993). Creative Morality. London, UK: Routledge. Narveson, J. (1998). Egoism and Altruism. In R. Chadwick, Encyclopedia of Applied Ethics (pp. 15-21). London, UK: Academic Press Limited. Preston, N. (1996). Understanding Ethics. Sydney, NSW, Australia: The Federation Press. Shaw, W. H. , Barry, V. , Sansbury, G. (2009). Moral issues in Business. (1st Asia-Pacific ed. ). South Melbourne, Victoria, Australia: Cengage Learning Australia Pty Limited.
Sunday, October 20, 2019
Black Death
The Black Death according to many historians does not narrow down to one cause. There have been several interpretations of what has caused the plague. But there have not been different opinions on the effects of the Black Death. The plague has caused a decrease in population; drop in food prices, religious conflicts, and land lost. Historians can conclude with the aftermath of the plague that it was a significant event in which many people were affected.Besides the fact that the Black Death devastated Europe in the medieval times, it also had a powerful impact on population, culture, religion, and economy. The population decreased due to the thousands of deaths caused by The Black Death. The population ââ¬Å"did not recover from the plague, did not resume the skyrocketing demographic curve of the late 13th centuryâ⬠(Cantor 88). It seemed to be estimated that almost 35 million Europeans died from the plague. Late marriages were also a factor that caused the populations not to bounce back from adversity due to the long periods of bachelorhood. Therefore, childbirth was at a smaller percent and if a woman were to be pregnant she would die due to old age. Also, some of the people who were affected by the plague thought it was God punishing them for their sins and how they deserved it. Culture was another aspect of the plague. Many cultures had changed and land was lost. The plague had affected peopleââ¬â¢s land because of the spread of the disease was already onto the animals. Farmers could not cultivate their farmland or animals because they were dying and then the plague had spread to the landowners. Religion, people viewed the plague as an evil deep inside themselves. They viewed it as God punishing them for their sins so they must ask for forgiveness, donate to the church, and live better lives. Those who were punished by God ââ¬Å"turned to better things in their minds. They abstained from all vice during that time and they lived virtuously; many divided their property among the poor, even before they were attacked by disease (Cantor 247). Flagellants whipped themselves and scourged themselves as penance for their and societyââ¬â¢s sins in the belief that the Black Death was Godââ¬â¢s way of punishing them. Another thought came across that the Jews had poisoned Christian community wells badly to persecute Jews. This did not help Europe bolster their community back to normal. The economy; due to the shortage of land and people, people were out of pay and prices of food went up. Due to many deaths, there were shortages of goods and then a rise in prices. The prices on wheat, cheese, and meat went up. Majority of farmland was left with no farmer so the food was there to rot. Due to that, people could not provide food for themselves and they had to buy food even though the prices went up; the consumption of meat went up as well. The plague affected Europeââ¬â¢s community so much that people were living different lifestyles, from growing there own food to surviving on high priced food while sick. Cantor writes from a Political history view as well as a Cultural historical view. Political History is ââ¬Å"the narrative and analysis of political events, ideas, movements, and leaders. It is distinct from, but related to, other fields of history such as Diplomatic history, social history, economic history, and military history, as well as constitutional history and public historyâ⬠(Wikipedia n.p.). Cantor writes from a political history view because he focuses on the impact the Black Death had on Europe. Cantor also writes from a Cultural history view; Cultural History is building on materialism but focuses on language as a historical view and borrows from anthropology and linguistics of people in the past. Cantor writes from this view partially because he analyzes the people that deeply impacted the Black Death and how the cultural world was affected by it. But his main focus was to convey the difference in cultural backgrounds and how they affected the Black Death. It was believed/said that the cause of The Black Death and majority of the plagues that struck Europe were epidemics of the bubonic plague. (CJ Duncan, Scott S). One historian believes that ââ¬Å"the disease was a viral haemorrhagic fever, characterized by long incubation period of 32 days, which allowed it to be spread widely even with the limited transport of the Middle Ages.â⬠It was spread by being emerged from its ââ¬Å"animal hostâ⬠and then attacked Europe/Asia communities over and over. The Black Plague spread quickly, believed to being spread by animal host, because fleas and rats would transfer it to other animals. Another prediction was that a fleabite would an infected rat; Yersinia Pestis grows in its gut. The Black Death is believed to have started to spread from the human to human with no rats and or fleas involved because places where the plague hit there were no rats. In conclusion to The Black Death and how Cantor wrote in his perspective, it is hard to say what is the deciding factor in what caused the plague all together. Since the plague has many reasons as to what caused the spread they all eventually lead to what happened after, tragedy. The plague affected how people lived their lifestyles, farms were lost and lots of people died. As well as food prices going up because many animals got infected with the plague causing them to die; the farmers werenââ¬â¢t able to provide for themselves or families. Cantor wrote his book with historical facts and key people who set the tone for the book. Other historians did the same but had a different opinion on what caused it. Concluding this The Black Death left the world with open eyes to show how a sickness will affect not only people but religion and money too. Bibliography 1. Black Death.
Saturday, October 19, 2019
Fine and Gross Motor Skills Research Paper Example | Topics and Well Written Essays - 500 words
Fine and Gross Motor Skills - Research Paper Example Childcare means ensuring that the environment the baby is growing up in is safe and healthy enough for the child and this is the work of parents, guardians, grandparents and other relatives, babysitters or even nanny, licensed child care centers as well as older siblings. Even when the parents are working and have to leave the child with other people who are capable, they should still ensure that the environment is safe and healthy for the children and communicate the same to those taking care of the children. What should be considered before leaving the child with just anyone is the interaction of that person with the baby, the cleanliness and safety of the environment, activities the child can participate in, the food and beverages being provided and whether they are healthy enough as well as how the person engages in activities with the children. If the staff or individual does not look happy to interact, then the child will not have enough development with that person.à What so me parents do not realize when it comes to reading to children is that it is never too early to do so. The earlier the reading and frequency the more the baby starts learning vocabulary as well as getting their brain cells stimulated to grow. The baby also starts getting and strengthening listening skills as well as gaining memory skills. Reading also promotes bonding with the child with the soothing sounds of a parentââ¬â¢s voice. The baby also starts getting awareness of the world in addition to beginning a reading culture in them. Different age groups have different reading books as well as capacity they can understand. Their concentration span increases with age and hence only a few pages should be read at a time and increase as the child develops. The presence of animals and drawings in a babyââ¬â¢s book helps in learning while encouraging them to repeat as you read along with them builds their confidence and reading skills as they grow up and start pre-school.
Friday, October 18, 2019
Creative of Art Essay Example | Topics and Well Written Essays - 250 words
Creative of Art - Essay Example When space is small, the number of objects that one can view or learn about is limited including the number of people visiting. A small space denies individuals the opportunity to have adequate experience as opposed to a large space. Some consideration that should be taken into account when arranging objects for a show in a museum include; educational purpose, state, and preservation facilities. Educational purpose should be a key factor when arranging objects in a showroom in a museum. Artifacts are arranged according to the educational purpose they delivered to the viewers (Danilov 108). The artifacts that are more educative are arranged in the first row followed by the ones that are less educative. Artifacts states should be considered since objects in poor states are not attractive. There is a tin difference between art and craft as the two are based on diverse forms of creativity. However, the differences can be established on their definitions and how they are executed. Art is categorically defined as the form of work that expresses emotions while craft is defined as the form of work that results into an output that is tangible. Examples of craft work include moulding and carving among other forms. Artworks are open ended and unstructured in design and form while craft works are structured clearly and are visible. They can also be qualified as opposed to art works. Today most functional art objects are as avidly obtained by collectors as their fine-art brethren, and are treasured for their beauty as well as their use value. For instance, ancient Chinese vases that performed their originally anticipated function such as displaying flowers which are valued for their historic and artistic value more than anything else. As noted, dedaic is an instruction based methodology that is applied in enabling effective understanding of phenomenonââ¬â¢s. The methodology is commonly
In your mind, what are the consequences for the party system of the Essay
In your mind, what are the consequences for the party system of the increasing numbers of young Americans who do not identify wi - Essay Example In this survey, the independents constitute 39% of the 18-24 year old voters and 45% of the 25-29 year old voters.1 The significance of this development for the two parties is very important. Particularly, it affects their ability to win during elections. Independents are important for both the Republicans and the Democrats because they have been considered as swing votes, crucial in determining the success of candidates from both parties. This is true given the fact that traditionally both have roughly the same number of membership. To demonstrate this point, one need not look further than the results of the previous U.S. presidential elections wherein no President had so far claimed an overwhelming support from the majority. Lewis-Beck, for instance, explained that the presidential election in the past had been especially close, with the national popular votes split nearly evenly even when landslides occur such as the 1984 victory of Ronald Reagan, when the popular vote was split ( 59-41).2 This phenomenon demonstrates the importance of voters who are not identified with the Republican and Democratic parties. They are free to change their minds and vote outside of party lines. It also explains the variable that has perplexed many political scientists. With the dominance of the Republican or the Democratic Party in an election, there is no guarantee that it stays in office long. In the American experience, there is frequent alternation in power and when A Democrat is elected in the White House, it does not necessarily mean that his party will control the Congress. The young voters, with their aversion to being identified with a particular political ideology, significantly erode the party identification phenomenon, which, for so long, has formed the fundamental support bases of the Republican and Democratic Parties. Jennings and Mann argued that such identification is the psychological force located near the middle of the funnel of causality at a distance from t he ultimate dependent variable, which is the voting choice and characterizes a voterââ¬â¢s orientation to an important group during the elections. 3 Johnston (2006) referred to the successes of party identification during the 1960s and the immediate years afterwards when the political landscape was fixed according to its dynamics and how perceptions and preferences for candidates are largely dictated by party ideology.4 The case today, however, is increasingly different. During the 2008 presidential elections and the recently concluded electoral exercise, the tone of political campaign provided excellent insights. Political candidates focus their messages in such a way that they appeal to independent young voters by taking up the causes and issues that interest them and appeal to their preferences. Candidates were not shy about admitting this and it goes without any sound reasoning. Young voters are fertile grounds by which candidates could mold, guide and change opinions and per spectives. Several other issues underpin the dynamics and voting behavior of young independent voters. The first of these is that a losing political party is often not considered as decisively defeated and chances of bouncing back in the next elections are extremely high. The vote swing that has ensured narrow victory for the incumbent party could turn to their side just as easily in the next elect
Thursday, October 17, 2019
Visual Arts and Film Studies Essay Example | Topics and Well Written Essays - 750 words
Visual Arts and Film Studies - Essay Example Neoclassical Art, on the other hand, is more inclined to the more political and unemotional aspects. Delacroixââ¬â¢s ââ¬ËSea of Galileeââ¬â¢ and Watteauââ¬â¢s ââ¬ËThe Stormââ¬â¢ in comparison are two different paintings in the language of art. One of the paintings is clearly a Romantic period piece of art work while the other one comes from the Neo-classical period of art. The differences are not so difficult to spot; even from a mile away. ââ¬ËThe Stormââ¬â¢ by Watteau is of the Neo-classical age. On the other hand, ââ¬ËThe Sea of Galileeââ¬â¢ is a romantic era work of art. There are a lot reasons and differences to back this argument up. Each of the paintings holds the characteristics within them that reveal the characteristics of the different styles of painting. Let us first consider the characteristics of neo-classicism and romanticism Neoclassicists had the belief that man is the supreme power above all else and that the center of though and truth rests with man. As Alexander Pope put it, ââ¬Å"the proper study of mankind is man.â⬠Neoclassicists always aimed to attain perfection. They strictly believed in order and reason, also in intellect, in the quest for perfection. Romanticism is the era that opposed them. Romanticism followed the neoclassicism era. Romantics directly opposed neoclassicism; they passionately believed that neoclassicism was not it and turned to natureââ¬â¢s guiding forces in their paintings. ... This began in the middle 1700ââ¬â¢s. Much of this was attributed to the need to break from the playful and whimsical art of the Rococo period. Believers and followers of the neoclassicism wanted art to be what it had been in ages gone by; they wanted the traditional ways and splendor of art from ancient Rome and Greece. Neoclassicists had the feeling that, the periods of Enlightenment and the Rococo period, were not expressing peopleââ¬â¢s discomfort that came about as a result of the nobility lifestyle and the increasing demand for a democratic society. Neo classical Art contain classical themes; the subjects are usually placed in archaeological settings and the people are normally dressed in costumes from classical times. Neoclassicists also had Roman and Greek elements integrated in their paintings and portraits. The paintings had mythological fabled beings and creatures in them. Neoclassicism was also designed in order to, please senses, to teach morals, and lessons in mora ls. They were inclined towards historical paintings. On the other hand, romantic art have beginnings that can be traced back to the 18th and the 19th centuries. Romanticism was a rejection and change-over from neoclassicism and the neo classical period. It began as some form of intellectual movement by artists; they hoped to divulge from the traditional art values of neoclassical art. Romantic Art was characterized by subjectivism, individualism, nature and emotions. These are the values in which they believed in and had a passion for over intellect. Romantic Art and paintings mainly consist of the dramatic and bold works of art. They featured exoticism, nationalism, heroism, and individualism. Nature was supreme during this period. Most artists painted
Was Immigration Directly Influenced by Religion in American in the Essay
Was Immigration Directly Influenced by Religion in American in the Late 1800's and Early 1900's - Essay Example It is pertinent to acknowledge that religion played a key role in the way people had to live in America after they had migrated there. Zollman notes that in order to feel secure the immigrants wanted to live in areas where the other people practiced the same faith. No one wanted to be alone because the immigrants were new in the country and as a result, they wanted to live in religious groups and this could only be achieved through religion. Although most immigrants moved to new countries to seek better economic opportunities, it is of equal importance to note that religious persecution makes people moving into new lands because they want to practice their faith freely. This is the reason why many Jews had to move from England to the U.S after they were expelled from their countries on the basis of their faith. When a group of people immigrates to a new country, they often settle in a group, which comprises of people from their own country. This means that the immigrants do not have a chance of learning the culture of the new country because they tend to practice their old traditions. This results in groups that are based on the same religion or ethnicity. Although many people left their countries for America because of religious persecution, it is of paramount importance to note that many others left for a diverse number of reasons. Yes response Religion and freedom play a crucial role in ensuring that people are free and they do not have to worry about what they do in their lives. However, in most countries, freedom to practice oneââ¬â¢s faith is not guaranteed and as a result, people find it hard to enjoy their beliefs. One ought to understand that in America, everyone is free to practice his or her religion. Between 1800 and early 1900ââ¬â¢s religious persecution was practiced heavily especially in Europe. This is the reason why many
Wednesday, October 16, 2019
Modest proposal , satire Essay Example | Topics and Well Written Essays - 750 words - 1
Modest proposal , satire - Essay Example It is needless for them to secure a well-paying job at the dollar store and idle around watching television, munching their snacks, and getting fat. What they do is blend in and struggle to capture their prey. I like the way animals obey the survival of the fittest concept. If an animal is imperfect, it dies; be it of starvation or sickness. If not, it gets consumed by the strong ones, but still, it died because it was not worth living. This is the reason why imperfect animals are a rare species in this kingdom. They get sick, feeble, and when they are unable to be resourceful to find water or food, or canââ¬â¢t just fight it off, they die. Failure to run fast enough to outsmart or outrun their predators, they are simply killed (Simpson vii). Just like the case for animals, there are human beings who are of little benefit to any individual or to anything. How I wish there was a shopping mall, where 30% of all expired people could be disposed off and leave the fresh ones. What if all useless lives who are being wasted are gotten rid of and a world of perfection be created? Life would be so easy. If someone is too weak to fight off a disease, or if he or she canââ¬â¢t provide for the self or worse off, if such a person is simply stupid, he or she ought to be left alone to die or be killed. Both techniques work but I can suggest that they be ignored to death than being killed because it sounds more humane (Vernay 293). What is the point of leaving a street beggar to continue surviving instead of leaving? Just help by sending him or her to where there is a little comfort! I mean sincerely we spend a lot of cash and so much resources comforting and preserving things that should not even be living. It even gets worse when I think of the way more babies continue to be produced annually. It seems like every one is sleeping around with just everyone. I get pissed of more to see a couple
Was Immigration Directly Influenced by Religion in American in the Essay
Was Immigration Directly Influenced by Religion in American in the Late 1800's and Early 1900's - Essay Example It is pertinent to acknowledge that religion played a key role in the way people had to live in America after they had migrated there. Zollman notes that in order to feel secure the immigrants wanted to live in areas where the other people practiced the same faith. No one wanted to be alone because the immigrants were new in the country and as a result, they wanted to live in religious groups and this could only be achieved through religion. Although most immigrants moved to new countries to seek better economic opportunities, it is of equal importance to note that religious persecution makes people moving into new lands because they want to practice their faith freely. This is the reason why many Jews had to move from England to the U.S after they were expelled from their countries on the basis of their faith. When a group of people immigrates to a new country, they often settle in a group, which comprises of people from their own country. This means that the immigrants do not have a chance of learning the culture of the new country because they tend to practice their old traditions. This results in groups that are based on the same religion or ethnicity. Although many people left their countries for America because of religious persecution, it is of paramount importance to note that many others left for a diverse number of reasons. Yes response Religion and freedom play a crucial role in ensuring that people are free and they do not have to worry about what they do in their lives. However, in most countries, freedom to practice oneââ¬â¢s faith is not guaranteed and as a result, people find it hard to enjoy their beliefs. One ought to understand that in America, everyone is free to practice his or her religion. Between 1800 and early 1900ââ¬â¢s religious persecution was practiced heavily especially in Europe. This is the reason why many
Tuesday, October 15, 2019
Codes of Practice Essay Example for Free
Codes of Practice Essay 1. Legislations that relate to the handling of information in health and social care are: The Human Rights Act 1998 The Data Protection Act 1998 Codes of practice that relate to the handling of information in health and social care are: Codes of Practice ââ¬â set out by Skills for care CSSIW guidelines 2. The main points of the data protection act are: 1. Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless- 1. at least one of the conditions in Schedule 2 is met, and 2. in the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met. 2. Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes. 3. Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed. 4. Personal data shall be accurate and, where necessary, kept up to date. 5. Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. 6. About the rights of individuals e.g.[10] personal data shall be processed in accordance with the rights of data subjects (individuals). 7. Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.
Monday, October 14, 2019
External Factors Affecting To The Pepsico Marketing Essay
External Factors Affecting To The Pepsico Marketing Essay Books, articles, journals and periodicals were reviewed; internet sources were also visited, to elicit information. The major threat identified were more of environmental, arising majorly from its sludge which was alleged to contain a high level of toxic chemicals, including cadmium and lead, both of which can be harmful to human and plants. The case of coca-cola plant in Perumatti in the southern state of Kerala in India was used as a case study Not only is PepsiCo the worlds largest beverage company, but in 200 nations ( with consumers enjoying an average of 1.6 billion servings a day), sells about 500 sparkling brands, including 4 of the top sellers (coca- cola, diet coke, sprite and fanta), sparkling beverages, juices, and ready to drink teas among others. In this assignment we focused on the activities regarding the external factors which affect the PepsiCo, needs and expectations of stakeholders of PepsiCo, major changes taking place in the external environment in PepsiCo, modeling tools develop strategic options, basis of future PepsiCo strategy, comparative understanding of competitor activity from others. External factors affecting to the PepsiCo. PEST analysis is concerned with the key external environmental influences on a business. POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL PepsiCo product are subject to various federal laws New opportunities in other countries Replenishing water Operates in almost all the countries Land acquisition for new factories Fuel price Replenishing water Introduction of cans and plastic Bottles Govt. focusing on stricter water pollution norms Availability of labor Partnership with farmers Newer and attractive Designs Raw Material prices A great worry. Have a global economic perspective Solid waste management program State-of-the-Art plants Needs and expectations of stakeholders of PepsiCo Consumers PepsiCo are proud to offer PepsiCo consumers a wide range of products that deliver great taste, nutritional value, convenience and affordability. PepsiCo are committed to playing a responsible role in health and PepsiCo are finding innovative ways to reduce the use of energy, water and packaging, and to better serve consumer wants and needs through new products and packaging And PepsiCo work relentlessly to improve productivity so PepsiCo can offer affordable products to a broad range of consumers. Consumer Privacy Consumer privacy is important to PepsiCo, and PepsiCo make every effort to make sure consumers are provided with PepsiCo policies, terms and conditions. PepsiCo business divisions and many markets maintain corporate and brand PepsiCo sites, fully accessible to all interested parties. Communities PepsiCo support PepsiCo communities through PepsiCo businesses by contributing to not-for-profit groups and by working with organizations dedicated to improving the lives of people. PepsiCo have advisory groups that focus on health and issues of concern to the African American, Asian and Latino/Hispanic communities, among others. Investors PepsiCo strive to provide investors with a reasonable return on their investment, based on consistent financial growth in the marketplace and consistent financial results. PepsiCo take a long-term view and make appropriate investments to strengthen PepsiCo brands, develop PepsiCo capabilities and pursue new opportunities. Partners PepsiCo did not control these bottlers, PepsiCo did not consolidate their results. Instead, PepsiCo included PepsiCo share of their net income based on PepsiCo percentage of economic ownership in PepsiCo income statement as bottling equity income. Suppliers PepsiCo suppliers provide us with the goods and services needed in PepsiCo business. PepsiCo buy goods and services at competitive prices with the goal of allowing both PepsiCo suppliers and PepsiCo to make a reasonable profit. Major changes affect strategy. PepsiCo intend to continue to focus our efforts on, among other initiatives, the following. These changes of the external factors changes the Strategy of PepsiCo PepsiCo Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing our products; implementing selective packaging strategies designed to increase consumer demand for our products and to build a strong returnable base for the PepsiCo brand; replicating our best practices throughout the value chain; Adapting organizational and asset structure in order to be in a better position to respond to a changing competitive environment; to build a multi-cultural collaborative team, from top to bottom; and broadening our geographic footprint through organic growth and strategic acquisitions. SWOT analysis of PepsiCo SWOT Analysis of PepsiCo Strengths Weaknesses Opportunity Threat one of the most recognized brands of the world Low Productivity In 2008 PepsiCo had approximately 198,000 employees. International Expansion PepsiCo is in the midst of making a $1, 000 million investment in China, and a $500 million investment in India Decline in Carbonated Drink Sales Soft drink sales are projected to decline by as much as 2.7% by 2012, PepsiCos diversification is obvious in that the fact that each of its top 18 brands Image Damage Due to Product Recall Growing Savory Snack and Bottled Water market in US PepsiCo is positioned well to capitalize on the growing bottle water market which is projected to be worth over $24 million by 2012. Intense Competition The Coca-Cola Company is PepsiCos primary competitors. But others include Nestlà ©, Groupe Danone and Kraft Foods. Intense competition may influence pricing, advertising, sales The company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores Its revenue per employee was $219,439, which was lower that its competitors. Broadening of Product Base PepsiCo is seeking to address one of its potential weaknesses; dependency Potential Negative Impact of Government Regulations Develop a comparative understanding of competitor activity from other organizations in the market. pff2.jpg Create options to form the basis of future organizational strategy. The PepsiCo reaffirmed the underlying strength of its integrated food and beverage portfolio and concluded that PepsiCo offers the most compelling value to shareholders as one company. Significantly increase investments in its iconic brands and in bringing innovation to market. Advertising and marketing spending will increase by $500-$600 million in 2012, the majority in North America. Going forward, it expects to maintain or increase that rate of support as a percentage of revenues. To drive efficiencies, it will reduce the number of agency partners and also take steps to leverage the global scale of its top brand platforms. The brand investments are expected to drive top line growth and enable greater price realization; Implement a three-year productivity program that is expected to generate over $500 million in incremental cost savings in 2012, further incremental reductions in the cost base of about $500 million in 2013, and an additional $500 million in 2014. The productivity savings will span every aspect of the business: Improve its net return on invested capital by at least 50 basis points annually beginning in 2013 through increased focus on capital spending and working capital management. As an example, in 2012 we will be reducing capital expenditures by 10% versus 2011. The emphasis is on systematically improving the efficiency of the existing asset base; (Armstrong, 1986) Strategy plan that ensures stakeholders of an organization The newest campaign slogan, introduced this year, is More Happy, which definitely coincides with one concrete example of more in the packaging of Pepsi products today-more designs. Many more. At least 35 distinct design ideas will grace the packaging of Pepsis cans and bottles this year alone, and this design strategy may continue indefinitely Pepsi actually asked their loyal consumers what brand elements would have to remain so that they would be intuitively reassured that their favorite drinks were not changing and the brand they trusted was still essentially the same. Their answer was direct and consistent. Pepsi-lovers needed to see three elements for sure-the Pepsi globe, the iconic Pepsi blue, and the familiar tilted Pepsi capital letters. Television ad campaigns are reinforcing the globe-centric approach by featuring a boulder-sized Pepsi globe in various settings careening to and fro like a pinball. In the ads and on the front of most of the new packages is the reassuring tag line: Same Pepsi inside, new look outside. Miller explains that it is customary and important to reassure consumers for at least six months in situations like this. (Renger, (2002). ) Create options for a strategy plan Hopefully you and your team will come up with several options or solutions to fix the problem you are working on. In evaluating these options or potential solutions, I have found the following criteria to be beneficial: Effectiveness: How likely is it that this solution will get me to the desired situation? Feasibility: How realistic is this solution? How likely is it that this solution can be implemented effectively? Time: How long will it take to implement this solution? How long will it take to get the desired results? Cost: How much will it cost, in money or other resources, to implement this solution? Human resources: How many people will need to be involved to implement this solution? Difficulty or ease of implementation: Overall, how easy or difficult will it be to implement this solution? Risk: How much is at risk in implementing this solution? (Armstrong S. , 1985) Strategy plan ensuring the resource implications. Intensive growth (Identifying the opportunities to achieve further growth within the current business) Product -market expansion grid is useful framework for detecting new intensive growth opportunities. (Conley, 1992, April.) Market penetration strategy (The Company first considers whether it could gain more market share with its current products in the current markets): Headquartered in Purchase, New York, with Research and Development Headquarters in Valhalla. A third force was the perceived synergy between salty snacks and soft drinks. As Kendall succinctly related to Forbes in 1968, Potato chips make you thirsty; Pepsi satisfies thirst. The plan was to jointly market PepsiCos snacks and soft drinks, thereby giving Pepsi a potential advantage in its ongoing battle with Coke. Expand the Global Leadership Position of Our Snacks Business. PepsiCo is the global snacks leader, with the No. 1 savory category share position in virtually every key region across the globe. Ensure Sustainable, Profitable Growth in Global Beverages. When combined with the actions we are taking to refresh their brands across the entire beverage category, they believe this game-changing transaction will enable them to accelerate their top-line growth and also improve their profitability. Unleash the Power of Power of One. The combination of snacks and beverages-with our high-demand global and local brands-makes PepsiCo an essential partner for large-format as well as small-format retailers. Mission, Vision, Objectives of PepsiCo Mission Mission is to be the worlds premier consumer products company focused on convenient foods and beverages. PepsiCo seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to our employees, our business partners and the communities in which they operate. And in everything do, they strive for honesty, fairness and integrity. Our Vision PepsiCos responsibility is to continually improve all aspects of the world in which they operate environment, social, economic creating a better tomorrow than today. Vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Objectives At PepsiCo, theyre committed to achieving business and financial success while leaving a positive imprint on society delivering what they call Performance with Purpose. PepsiCo approach to superior financial performance is straightforward drive shareholder value. By addressing social and environmental issues, they also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability. PepsiCos Future management objectives As a global food and beverage company with brands that stand for quality and are respected household names-Pepsi-Cola, Lays, Quaker Oats, Tropicana and Gatorade, to name a few-PepsiCo will continue to build a portfolio of enjoyable and wholesome foods and beverages; find innovative ways to reduce the use of energy, water and packaging; and provide a great workplace for our associates. The Companys operating management structure consists of five geographic groups plus the Minute Maid Company. Name of the group Country/Region The North American Group USA and Canada. The Latin America Group Central and South America The Greater Europe Group Greenland to Russias Far East. The Africa and Middle East Group Middle East and the Africa continent. The Asia Pacific Group From India through the Pacific region . Values and culture of PepsiCo PepsiCos mission is to continue to be the worlds premier consumer Products Company focused on convenient foods and beverages. They endeavor to produce financial rewards to investors while providing opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. In everything the company does, they strive for honesty, fairness and integrity. PepsiCos mission for 2008 was Performance with Purpose which the CEO of PepsiCo Indra K. Nooyi elaborates on when she says this mission combines the two things that define what we do-growing the business, and acting as ethical and responsible citizens of the world The companys values philosophy are centered on being a socially and environmentally responsible company. Therefore every policy it formulates and decision it makes is based on the following guiding principles: * Care for customers, consumers and the world they live in. * Sell only products that they can be proud of. à · Speak with truth and candor. * Balance short term and long term. * Win with diversity and inclusion. * Respect others and succeed together. Evaluation of a strategy plan The introduction stages starts when products lunched in this period sales will be very slow, must of the organization faced negative profit and high cost. There are some stages where organization has to face high risk in innovation of new product. When the coca-cola company launched power the stages are: where high risk product development stage Introduction stage Growth stage After passing these stages product will be in maturity stage where organization make more profit and try to stay in this stage after this stage is decline stage which is also risk and here need to some force/change to stay in maturity stage. (Conley, 1993, April) The action plan, basically developing a very detailed list of to do thing where PepsiCo included task, time and budget or cost framework with relating marketing mix the coca-cola company in estimate the budget and talks in marketing about activities. Implementation of strategy plan Step One: Goal Setting This first step is a bit obvious. PepsiCo have a goal in mind. And PepsiCo see at earlier Coca cola made its goal at early of the year. Step Two: Research Start talking about goal and research what it will take to fulfill it. Step Three: Weigh Options Theres almost never just one way to do something. PepsiCo depend RD in here. Step Four: Direction Now that PepsiCo have a goal, knowledge of that goal, and options towards obtaining it, theyre now ready to decide the best course of action. Step Five: Begin Analysis Current situation Goals Target Customer Key Services Communication Strategy Evaluation Has this type of communications activity taken place before? If so, what was the result? Are PepsiCo seeking to provide new information? PepsiCo target the Customer with the market segmentation. Motivate the customer Fit with the resources PepsiCo already have. can learn how plan worked with various Customer, What are your major communications opportunities? Are PepsiCo calling the audience to action? PepsiCo focus on the Customer Keep in mind that consumer PepsiCos best assets. are the most effective communications vehicles to reach target Customer which activities had the most impact Define your communications challenge Are PepsiCo seeking to change behavior? PepsiCo develop strategy to implement this quickly. What are the Customer knowledge regarding PepsiCo. Helps to achieve goals and deliver the outcomes you wan which parts of the plan failed Many people fail at this step. It can be relatively easy to make a plan up to this point. But, heres where its time to put in the work. Step Six: Adapting The most successful people in the world are those that can adapt to current situations. Sometimes opportunities will open up and youll need to revise your plan to take advantage of them. Communications plan in a tabular format to support the roll out of the plan Monitoring and Evaluation system of PepsiCo Scenario Planning: Scenarios are realistic descriptions of the organizations possible futures that allow the scenario team to set aside its individual and organizational assumptions about how the external environment will operate and explore new ones PepsiCo is constantly aware of the link between its strategy and the changing future, thus, itself for the ifà ¢Ã¢â ¬Ã ¦then probable future. This is exemplified it its mission statement, thus: Benchmarking is the comparison of performance in one organization or part of an organization against that in another, with a view to finding ways of improving performance. This avails the company the opportunity to take corrective measures actions. Experience to Strategy Plan A business strategist can be regarded as the leader of an expedition to find the highest elevations on a companys fitness landscape. Fog prevents the hikers from seeing more than a few feet in front of themselves. What can be done when things look so hazy? Biologists have identified key rules that evolution uses to find high peaks. Managers too can use them. The first rule is that evolutionary searches never stop. No matter how successful a strategy is at a given moment, a business must experiment constantly to find something better. Another key principle is parallelism. The entire expedition should not explore the same region. Instead, many search parties should spread out from the base camp to explore the shifting terrain and bring back news of discoveries. (Cook, 1988) Effective strategy formulation is about Building collective intuition Encouraging healthy conflict Maintaining a pace so that decisions are taken within a stipulated time Defusing political behavior. Conclusion This strategic plan articulates for the PepsiCo community and for our constituents an understanding of who we are, what we do, and the values by which we define ourselves. It articulates as well our ambitious aspiration, five key goals we believe we must meet in order to achieve that aspiration, and an assessment of where the PepsiCo stands today as we rededicate ourselves to these shared objectives. The plan does not reflect everything that the PepsiCo hopes to do over the next five years; nor does it represent an irrevocably fixed set of directives, since the planning process must be dynamic and adaptable. It will, however, serve-at the PepsiCo level and also at the collegiate, departmental, and unit levels, where so many of the important decisions of the PepsiCo are made-as the framework according to which we will make difficult decisions, focus our resources, and thereby advance the PepsiCos distinction as a leader in higher education. Company or any of its Subsidiaries or any license, franchise, permit, certificate, approval or other similar authorization affecting, or relating in any way to, the assets or business of the Company and its Subsidiaries or (d) result in the creation or imposition of any Lien on any asset of the Company or any of its Subsidiaries, with only such exceptions, in the case of each of clauses (b) through (d), as would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect on the Company or prevent or materially impede, interfere with, hinder or delay the consummation of the Merger
Sunday, October 13, 2019
The Cultural Revolution Essay example -- essays research papers
Mao Ze Dong started the Great Cultural Revolution in 1966, in what appeared to be a massive cleansing policy to ensure the final victory of Mao and his supporters over the rest of the Chinese Communist party. Mao Zedong officially launched the Cultural Revolution at Eleventh Plenum of the Eighth Central Committee. Over the next decade, literally millions of people were destroyed, imprisoned and blamed for previously hidden 'bourgeois tendencies' while tens of thousands were executed. Mao Zedong also attempted to change the beliefs and old ways of the Chinese people by changing the education in schools. Mao Zedong made the amount of time a child needed to spend at each level or grade shorter so that the youth would explore more of their own beliefs instead of the older ones. Mao Zedong also fired all elderly teachers because he believed that they would continue to teach the Chinese children the "old way". He also changed the curriculum of the schools to fit his beliefs and to encourage more pride amount the Chinese youths for their country. Mao adopted four goals for the Cultural Revolution: to replace his designated successors with leaders more faithful to his current thinking; to rectify the Chinese Communist Party; to provide China's youths with a revolutionary experience; and to achieve some specific policy changes so as to make the educational, health care, and cultural systems less elitist. He initially pursued these goals through a massive mobilization of t...
Saturday, October 12, 2019
Metaphilosophical Pluralism and Paraconsistency: From Orientative To Mu
Philosophical Methodology Metaphilosophical Pluralism and Paraconsistency: From Orientative To Multi-level Pluralism M.E. Orellana Benado, Andrà ©s Bobenrieth, Carlos Verdugo Universidad de Valparaà so ABSTRACT: In a famous passage, Kant claimed that controversy and the lack of agreement in metaphysics ââ¬â here understood as philosophy as a whole ââ¬â was a ââ¬Ëscandal.ââ¬â¢ Attempting to motivate his critique of pure reason, a project aimed at both ending the scandal and setting philosophy on the ââ¬Ësecure path of science,ââ¬â¢ Kant endorsed the view that for as long as disagreement reigned sovereign in philosophy, there would be little to be learned from it as a science. The success of philosophy begins when controversy ends and culminates when the discipline itself as it has been known disappears. On the other hand, particularly in the second half of the twentieth century, many have despaired of the very possibility of philosophy constituting the search for truth, that is to say, a cognitive human activity, and constituting thus a source of knowledge. This paper seeks to sketch a research program that is motivated by an intuition that opposes both of these views. Section 0.0 Introduction In the West, human beings have been doing philosophy for roughly 2,500 years. Eastern traditions are, perhaps, even older. What can we learn about philosophy itself through this experience and practice? This is the initial question of metaphilosophy, the body of discourse that collects and articulates our observations and reflections about philosophy as a human activity. Answers to it are essential in order to address the further issue of what contribution, if any, philosophy has made, or can be hoped to make, toward the education of humanity. For, to be sure... ...its set of well-formed formulas. (15) Wang, Hao: Beyond Analytic Philosophy (Cambridge M.A., London: MIT Press, 1988) p. 10. (16) For another view that, together with those of Rescher and Wang, restricts the scope of metaphilosophy to philosophy see Double, Richard: Metaphilosophy and Free Will (Oxford : Oxford University Press 1995). For an example of a discussion that falls within the institutions of philosophy component see Mandt, A.J.: "The inevitability of pluralism: philosophical practice and philosophical excellence" in Cohen, A./ Dascal, M. (eds): The institution of philosophy (La Salle: Open Court, 1991), pp 77-101. (17) The authors acknowledge with gratitude the generous support provided by Fondo Nacional de Desarrollo Cientà fico y Tecnolà ³gico (Chile) to the research project here outlined as well as the confidence and comments of two anonymous referees.
Friday, October 11, 2019
Loa Loa Essay
Loa Loa ââ¬Å"African Eye wormâ⬠[pic] [pic] Loa Loa By Amanda Green Microbiology 210 Loa Loa is a parasite known more commonly as the ââ¬Å"African Eye Wormâ⬠. This may be one of the most feared of the parasites. They are classified as filarial worms, meaning they thrive in human tissues. Before the 1920ââ¬â¢s , Loa Loa infections occurred more frequently in the United States now it is more commonly found in West Africa and equatorial Sudan. It prefers areas with hot, wet climates, like swamps and rainforests. They are cylindrical and have a cuticle with three main outer layers. This protects the nematodes (larvae) so they can invade the digestive tracts of animals. The outer layers are non cellular. The adult Loa Loa is a thin small worms ranging in length from 20 ââ¬â 70 mm long and 350 ââ¬â 430 mm wide. Males are smaller than the females. Loa Loa was first described in 1770 by a French surgeon, Mongin. He was the first surgeon to try to remove a worm from the eye of a woman in Santa Domingo. He was unsuccessful. Another observation came form a French ships surgeon, who observed an eye worm in slaves being taken to the West Indies from Africa in 1778. The first person to identify the microfilaria of Loa Loa in 1890 was Dr. Patrick Mason when he was invited to examine blood smears with Dr. Stephen Mackenzie. This person was thought to have ââ¬Å"sleeping sickness of the Congo. â⬠To reproduce the female produces a pheromone to attract males. After mating the female produces large numbers of active embryos called microfilaria. These microfilaria find their way to the blood stream where they can be transmitted through a bite to the next host. Loa Loa is an obligate endoparasite that feeds on fluids in the tissues of humans. The parasite contains pharyngeal glands and intestinal epithelium that produce digestive enzymes that enable them to feed on the hostsââ¬â¢ body fluids. Extracellular digestion begins within the lumen and is finished intracellularly. The adult parasite has been known to live up to 15 years. A human infected by Loa loa is termed Loiasis. People become infected by the transmission by deerflies. Once the deerfly lands on the host and bites, the larvae then drops into the opening of the skin and burrows into the subcutaneous tissues. The larvae then migrate through the body, commonly to the eye. They congregate in the lungs at night. Damage can be done to the eyes as it crawls through the cornea and conjunctive tissues. It can easily be seen and felt in the eye up to an hour. When they are deeper into the body they can cause encephalitis, if they reach the brain, which can lead to death. Joint pain can occur from swelling if the parasite stays near a joint for a period of time. The larva can remain unnoticed for months or years before becoming an adult, mating, and producing offspring. They continuously travel through deep and connective tissues, often even without the person feeling any sensation other than occasional itching. A person may feel the greatest discomfort when the worm slows or reaches a sensitive spot. It is then that the immune reaction starts, with localized redness and swelling called Calabar. This type of reaction is thought to be caused by a type of allergic reaction to dead worms and their byproducts. Skin eruptions and muscle pain may be evident. Once the worm dies the surrounding tissues may abscess. An accumulation of serous fluid in a sacculated cavity called hydrocele is a less common symptom. Colonic lesions, fibroblastic endocarditis, membranous glomerulonephritis, retinopathy, arthritis, and peripheral neuropathy can occur but are less common in people native to endemic areas. To diagnose Loasis, physicians look for Calabar swelling and the presence of worms in the conjunctiva. Those are the main tests used to diagnose an infestation. Some laboratory tests can help with the diagnosing including, C ââ¬â reactive protein, elevated eosinophils (called eosinophilia), and IgE quantification. Identification of microfilariae by microscopic examination is the most practical diagnostic test. The collection of the blood specimen is extremely important with the known periodicity of the microfilariae. The smear is stained with Giemsa or hematoxylin and eosin. Concentration techniques can be used for increased sensitivity, including centrifugation of the blood sample hemolyzed in 2% formalin. Checking for microfilaria in the blood on a newly suspected case is not recommended because it can take may years for them appear. Loa Loa is endemic only to parts of West Africa. A study done by S. Wanji at the University of Boea in Cameroon found that in 16 rural villages in southern Cameroon 2. 2% to 19. 23% of people were infected. It also showed that males are almost twice as likely to become infested as females. The level of infection increases from the ages of 15 to 65 years old and then drops. The treatmentââ¬â¢s side effects for Loa Loa are more life-threatening than the actual infestation. Two of the most common treatments are diethylcarbamazine and ivermectin. Both of thes e treatments can cause encephalitis, coma, or death in people with high microfilaria loads. These drugs kill the microfilaria but not the adult worms. Other treatments include chemotherapy and surgical removal.
Thursday, October 10, 2019
Cultural Change and Change Management Essay
List some of the complexities of cultural change, and explain shy, in your opinion, change is so difficult to manage. Cultural change takes place in organization when the current culture is not in accordance with the goals and objectives o the company or is not fulfilling the changes that have taken place in the external and the internal environment of the organization. The cultural change usually involves a radical transformation of the policies and [procedures in the origination as well as changes to the values, beliefs and norms that exist between the different people related to the organization itself. In most cases when cultural change tales place it is a result of restructuring of the organization as well. The problems and complexities that are presented by the process of cultural change in the organization pertain to the immense task of defining a new culture for the people in the organization. Usually the old culture is instilled in the members of the organization, as they have gotten used to operating according to the rules, policies, procedures and norms dictated by the old culture, therefore when a cultural change has to take place, all the members have to be informed and briefed about the specific changes taking place. The problems in the process of cultural change take place when the cultural change meets resistance from the people in the organization itself. Other complexities of cultural change include defining the salient points of the old culture, establishing how the new culture is different form the old culture, devising programs through which the new culture can be taught to the people in the company and established as the norms in the organization. Additionally the strenuous process of cultural change and the time required form the cultural change to take place in an organization itself pose as complexities for the organization. Cultural change is often difficult and a very strenuous process as ââ¬Å"organizational cultures are formed for a reason. Perhaps the current organizational culture matches the style and comfort zone of the company founder. Culture frequently echoes the prevailing management style. â⬠(Heathfield, 2007) This as mentioned before is very difficult to change as people have to be taught all over again as to how top adjust to the new culture and what are the norms depicted by the new culture. Moreover the complex process of cultural change also has face brutal retribution from the hesitant and resisting parties who can openly initiate protests against the company. One thing that has to be kept in mind regarding the process of cultural change in organization is that cultural change is never possible in a top down flow form of the hierarchy in the organization. The cultural is supposed to be derived and specifically for the people of the organization. This means that culture has to rise for the bottom to the top of the organizational structural. In this manner most of the complexities listed can be avoided. 2. What happens when two companies merge? Does one culture dominates the other, or does a new culture emerge? Explain, and use examples. In most cases when two companies merge the two companies usually try to keep their organization cultures intact. However if the organization change that is taking place is the kind related to a merger then there is a high chance that despite the efforts of the organization to retain their corporate cultures, a new culture emerges. This new culture shares the same values with the previous culture in the organizations and provides for the beliefs and norms that are present in both the organizations. However in case of an acquisition where one company takes over the other company by acquiring large number of shares in it or outright the company, in such cases the cultural change that takes place pertain to adoption of the culture that is present in the dominant or acquiring organization. In this case the resistance against the cultural change is much intense and stronger as people are usually opposed to the culture of the acquiring organization. However the best policy that is suggested for managing cultural changes in organizations when a consolidation or a merger Is taking place is to develop and establish a new culture which is in accordance with the previous cultures in the organization and provides for the new organization structure as well by being cohesive in nature and adapted to the operations and the environment of the organization. An example of cultural change coming about as a change in the organization structure exists in the case of Swiss Re Americas Division. ââ¬Å"The Swiss Re Americas Division provides a striking example of culture change and subsequent improved performance. In 2000, the division scored in the lowest percentile for each of the four culture traits, and was running at a loss. Following a series of substantial changes, by 2002 the organization had improved its strategic mission, level of adaptability, degree of involvement of its people, and its internal consistency. â⬠(Denison, 2007) The company is now a highly profitable entity which has been operating in a smooth fashion due to is cultural change 3. Describe in your own words the `Flux and Transformation` metaphor presented by Schein. Under what condition does this work best? Why? The organization exists in a flux which can stir transformation. This metaphor states that the organization is a stable entity in an unstable environment. As a result the organization can be effected by the changes that take place in the environment in a dramatic manner. However it can also be argues that the environment is not a separate entity form the organization, but actually a part of the organization itself. This is derived form the fact that organizations are always operating and determining strategies which adapt to the changes that take place in the environment. In fact the environment established the sustainability of the organization. Schein used the metaphor of ââ¬ËFlux and Transformationââ¬â¢ in the case of Multicom to demonstrate how the organization theory. According to ââ¬ËFlux and Transformationââ¬â¢ Schein depicted that it is possible for comprehend the logic behind the change talking place in a company. Through the use of the metaphor the self image of the company can be said to derive the position it holds in the market and the understanding it forms of its environment. Schein was able to establish in his works that metaphor analysis can be used to identify the inherent culture in the organizations and the various components of the culture and the subcultures that need to change or can derive a change. Schien was also of the opinion that the results of the metaphor analysis could also be used to form perspectives for the organization change and the change in its culture. The flux and transition metaphor as a result suggests that it possible to influence change in an organization which can derive a transformation in the culture that exists in it. 4. When is culture change absolutely necessary for an organization? List at least three examples, and describe them. A change is in the cultural change is absolutely necessary when the culture is not in tune with the orientation of the company and poses a hindrance in the achievement for the long term strategic goals and objectives of the company. The cultural change that takes place however can be a result of various factors. One of which is cultural change through the existence of a subculture. It is possible for a string subculture to exist in an organization which can derive the change in the currently existing culture in the organization. In cases where the subculture is more relevant to the strategy of the company, then it is possible for the subculture to emerge in the organization as the main culture which can be adopted by the organization. The other reason as to why change can become absolutely necessary for the organizationââ¬â¢s culture when a new technology is being adopted. The new technology adoption can bring about changes to the business activities and the way business operations can conducted in the business. This can affect the culture of the organization and the orientation of the organization, making it necessary to change the culture in order to correspond to the technology changes that are taking place in the organization. The third example where it can become necessary to change the culture of the organization is in the even of a merger, or a consolidation of the business the change in the business structure as well as the different business that are undertaken by the organization derive change for the culture in the organization. This is because the new organizations can bring their own cultures along with them and when the organization is working as a complete entity, it needs to form a cohesive organization culture which can cater to all aspects of the organizational and its different business divisions. References Denison, D. , (2007), Is Your Companyââ¬â¢s Culture Helping Or Hindering ââ¬â Diagnosing company culture to build high performance, retrieved November 23, 2007 form http://64. 233. 183. 104/search? q=cache:AEFEY-xIEDIJ:www. imd. ch/research/challenges/upload/Is_your_companys_culture_helping_or_hindering. pdf+%22example+of+culture+change%22+%22mergers%22&hl=en&ct=clnk&cd=2&gl=pk Heathfield, S. M. , (2007), How to Change Your Culture: Organizational Culture Change, retrieved November 23, 2007 form http://humanresources. about. com/od/organizationalculture/a/culture_change. htm Morgan, G. , (2006), Images of Organization, Publisher: Sage Publications Inc, ISBN-10: 1412939798
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