Quench as World Leading Soft Drinks Brand Case Study

Quench as World Leading Soft Drinks Brand - Case Study Example According to the paper, Quench’s market position was particularly threatened by the media identifying their product as one of those with excessive levels of sugar. Given their customer base’s preference for healthy products, coupled to the focus on obesity as an urgent global health issue, Quench’s turnover has declined sharply and the company now faces an uncertain future. In this paper, solutions to the current problems faced by Quench will be identified and expert recommendation on how to regain lost market share given to Quench’s board of directors. The first alternative solution for Quench focuses on the company increasing their promotional and marketing strategies, specifically in consumer segments that are untapped. Quench could capitalize on their brand image within the sector, such as their good business practices and environmental initiatives and promote these to the consumers. By promoting their positive social and environmental initiatives, the y could gain an advantage with consumers who may dismiss Quench as another corporate entity out for profits. Rotfeld identifies comfort, simplicity, local sourcing, and going green as the food and beverage trend of 2013, which are aspects that Quench may use to advertise their environmental initiatives, in turn enticing consumers who are eco-conscious. With regards to comfort and simplicity trends, consumers are seeking to return to normalcy after the recent recession, as well as to resume pre-recession consumption habits. Quench could take advantage by re-energizing their brand and marketing its achievements in the social and environmental arena. However, this strategy has several limitations for Quench, including the magnitude of controversy around the company regarding unhealthy ingredients that may not be undone through promotion of its good deeds.

EU Law Coursework 2008 Essay Example | Topics and Well Written Essays - 2500 words

EU Law Coursework 2008 - Essay Example of a Member State to fulfil its obligations under an EC Directive was raised in the case of Commission of the European Communities v Portugese Republic.1 The European Commission brought action against Portugal under Article 226 for a declaration that a feature of its national legislation contravened the objectives of the EC Treaty and interfered with the objectives of the Treaty to permit free movement of goods throughout the European Union. The Court in this instance rejected all its arguments supporting its legislation on the grounds of safety and public policy, stating that the Portugese Government was going beyond what was necessary to achieve the objectives being pursued.2 The Court held that the Portuguese legislation was in contravention of EC Directives and ordered it to pay the costs because it was the unsuccessful party in its submissions.3 The Commission was able to bring against the member State of Portugal on the strength of Article 226. One of the problems in enforcing Community legislation, especially in environmental issues for example, has been the â€Å"problems of communication and conformity† by the Member States which in turn have led to an inadequate application of EC law 4. The objective of Article 226 is to address the insufficient levels of Member state transposition of Directives, because it allows the Commission to start infringement proceedings against the Member State that is not complying with a Directive. Earlier, proceedings under Article 226 appear to have been brought forward by the Commission on an ad hoc basis; moreover since Member States can delay the implementation of an Article 226 judgment until the penalty provision under Article 228 begins to operate, this provides them with several years wherein the infringement can continue. In its response to the Commission, the UK contends that its legislative process has not yet been fully completed, which has delayed the specific legislation, but that the Courts will apply the

Access control Essay Example for Free

Access control Essay The purpose of this policy is to define standards for connecting to Richman Investments network from any host. These standards are designed to minimize the potential exposure to Richman Investments from damages which may result from unauthorized use of Richman Investments resources. Damages include the loss of sensitive or company confidential data, intellectual property, damage to public image, damage to critical Richman Investments internal systems, etc. Scope This policy applies to all Richman Investments employees, contractors, vendors and agents with a Richman Investments owned or personally-owned computer or workstation used to connect to the Richman Investments network. This policy applies to remote access connections used to do work on behalf of Richman Investments including reading or sending email and viewing intranet web resources and wireless devices. Remote access implementations that are covered by this policy include, but are not limited to, dial-in Modems, frame relay, ISDN, DSL, VPN, SSH, and cable modems, etc. VPN access control model for a large scale company. This policy will support remote access control for systems, applications, and data access. Remote access Defined Remote access for employees is deployed by using remote access VPN connections across the Internet based on the settings configured for the VPN Server, and the following additional settings. The following diagram shows the VPN server that provides remote access VPN connections. Domain/Network Config: For each employee that is allowed VPN access: * The network access permission on the dial-in properties of the user account is set to Control access through NPS Network Policy. The user account is added to the VPN_Users group in Active Directory. To define the authentication and encryption settings for remote access VPN clients, the following remote access network policy is created in Network Policy Server (NPS): * Policy name: Remote Access VPN Clients * Conditions: * NAS Port Type is set to Virtual (VPN) * Windows Groups is set to VPN_Users * Calling Station ID is set to 207. 209. 68. 1 * Permission is set to Grant access. NPS policy settings: * On the Constraints tab, under Authentication Methods, for EAP Types select Microsoft: Smart Card or other certificate. Also enable Microsoft Encrypted Authentication version 2 (MS-CHAP v2). * Or SSTP, L2tp/IPsec, PPTP, IKEv2 Access control model/ policy: This model would support Role based access controls and allow mandatory access control to be governed by remote access. The IS Dept. is responsible for maintaining the access and access rights and provides and restricted as needed by user roles in the organization. All data is encrypted and transmitted via remote and encrypted and used by the VPN tunnel. VPN access will be terminated on a 3 month basis and must be renewed by revisiting based on your access role and permissions

The High Performance Concrete Construction Essay

The High Performance Concrete Construction Essay Concrete admixtures Construction materials Table of Contents Chapter 1: Introduction Introduction The High-performance concrete (HPC) is a mixture of many materials usually 5-10. The interaction between these materials is the reason of the various workability cases, and also the different ratios and portions added causes this variability. Testing the concrete is not the best solution for examining the workability properties, The testing process of the concrete need huge number of labor and materials, which is not cheap. There is, therefore, a need to predict the workability of concrete through a simpler, cheaper laboratory approach. Concrete workability is de ¬Ã‚ ned, according to American Concrete Institute (ACI), as the ease of placement of concrete and is usually quanti ¬Ã‚ ed by the result of the slump cone test. Rheological tests on cement paste were used to select the type and dosage of mineral admixtures that improved concrete workability. The conclusions reached based on cement paste tests were validated by concrete slump tests. It was also deemed interesting to compare the fundamental parameters (yield stress and viscosity) measured with a  ¬Ã¢â‚¬Å¡uid rheometer with the results from two commonly used empirical tests, the minislump and the Marsh cone tests. If a relationship could be established, the empirical tests could be used to design materials for a given yield stress and viscosity or, at the very least, rank different materials base on yield stress or viscosity. The decision to study the in ¬Ã¢â‚¬Å¡uence of mineral admixtures was dictated by the recent increase in use of mineral admixtures for improved concrete durability. Economics (lower cement requirement) and environmental considerations have also had a role in the growth of mineral admixture usage. The lower cement requir ement also leads to a reduction for carbon dioxide generated by the production of cement, while the use of a mineral admixture utilizes a product that would ordinarily be bound for the land  ¬Ã‚ ll. Thus, there is a double environmental bene ¬Ã‚ t from using mineral admixtures. Chapter 2: Literature review Background Concrete workability characterization Concrete workability cannot necessarily be sacri ¬Ã‚ ced for improved hardened properties, such as durability or strength. Workability is typically quanti ¬Ã‚ ed in the  ¬Ã‚ eld by the result of the slump cone tet. Nevertheless, a survey conducted by the National Ready-Mixed Concrete Association (NRMCA) and the National Institute of Standards and Technology (NIST) determined that, for I-IPC, the slump cone value is not representative of the ease of handling HPC in the  ¬Ã‚ eld. It was reported that concrete mixtures with the same slump might not behave the same way during placement. This implies that the slump value does not give enough data to fully characterize concrete  ¬Ã¢â‚¬Å¡ow. In the construction  ¬Ã‚ eld, terms like workability,  ¬Ã¢â‚¬Å¡owability, and cohesion are used, sometimes interchangeably, to describe the behavior of concrete under  ¬Ã¢â‚¬Å¡ow. The de ¬Ã‚ nitions of these terms are very subjective. Therefore, there is a need for a more  ¬Ã‚ rndamental and quantitative description of concrete  ¬Ã¢â‚¬Å¡ow. Rheological measurements of concentrated suspensions can be used to describe the  ¬Ã¢â‚¬Å¡ow of concrete. Numerous researchers have success ¬Ã‚ rlly used the Bingharn equation. Two parameters de ¬Ã‚ ne the  ¬Ã¢â‚¬Å¡ow: yield stress and plastic viscosity. Yield stress is related to slump, but plastic viscosity is usually ignored because only a few type of instruments exist to measure it. However, the viscosity may be related to properties such as stickiness, p1aceability,pumpability, and  ¬Ã‚ nishability. In addition, segregation could be de ¬Ã‚ ned as the ability of the aggregate to migrate (or sink) in the cement pa ste. This phenomenon is linked to the viscosity of the cement paste and the concrete mixture design. Therefore, methods to predict concrete workability need to take into account more than just the yield stress. What are Admixtures? Admixture is a material or a combination of different materials that are added to the concrete during mixing to enhance a property or more properties of the concrete mix, and providing it with new features that suits the need either if it is made by central batching plants, pre-stressed concrete factories or in-site mixing. Admixtures may enhance the workability, durability or strength of concrete. They can also be used to overcome extreme circumstances such as cold or hot weather w lower water-cement ratio. Admixtures are materials other than the main concrete mix components (water, cement, aggregate) which means that the admixture is added to the mixing water before or during the mixing process to give the concrete the needed properties, taking into consideration that there are some admixtures are added after a certain duration after mixing. Admixtures are divided into 2 types according to origin: chemical admixtures and mineral admixtures. Chemical admixtures They are materials that are found as fine particles or liquid and are added to the concrete to enhance it and give precise properties that are unobtainable in plain concrete mixtures. Usually, admixture quantities are not more than 5% of the mass of cement and are put into the concrete at the period of mixing. Public kinds of admixtures are. Accelerators that increase the speed of the hardening of the concrete. Normal materials utilized are calcium chloride, calcium nitrate and sodium nitrate. However, using chlorides could cause rust in the steel underpinning and it is banned in a some states, so nitrates are recommended. Retarders sluggish the hardening of the concrete and are utilized in colossal or tough dispenses whereas partial setting before the dispense is finished is undesirable. Normal polyol retarders are sugar, sucrose, sodium gluconate, glucose, citric acid, and tartaric acid. Air entrainments makes very small air bubbles inside the concrete during the batching process. It helps in protecting it from the harm made by frequent freezing and defrosting cycles. It also makes better workability, better consistency, less segregation and less bleeding. More than 80% of concrete pavements in the USA are made of air-entrained admixtures. Entrapped air, are huge air voids while entrained air, are very small voids range from 10 to 1000 micrometers. The admixture may be a liquid added during mixing or a powder mixed with the cement. Plasticizers raise the workability of the fresh concrete permitting it be easily placed, without joining efforts. Plasticizers can be utilized to decrease the content of water of concrete as keeping the workability, thats why they are called sometimes water-reducers. This action improves its strength and durability properties. Super plasticizers (Also known as High Range Water Reducers HRWR) They have the ability to reduce the amount of water needed for the concrete by 12-40% of the needed water. They produce concrete with the same workability but with lower water content ratio, they are also used to make highly flowable concrete. HRWR made out of polyether-polycarboxylates have higher efficiency and are used more widely. HRWR are added often in the site because of its low workability period, it increases the time of setting but increases the flowability for a longer period. Concrete that have HRWR in it has higher strength than that predicted by water content ratio, as the water content is not high so the permeability and shrinkage are lowered but the durability is increased. Corrosion inhibitors: rusting of steel reinforcement is a huge problem that encounters the durability of the reinforced concrete structures, from the causesof rusting of steel are the chlorides, they come from many sources like the deicing salts used to melt ice in winter or from sea water or they may come from the admixtures. From the ways of resisting the rust resulting from chloride is the use of corrosion inhibitors admixtures, they are added to the concrete during mixing to protect the steel by delaying the debut of rusting and also decrease the rate of rusting after it starts. They last for many years after the setting of concrete. Mineral admixtures There are inorganic materials having pozzolanic characteristics. These extremely fine-grained materials are added to the concrete mixture to enhance the properties of concrete or as a substitute for the cement, they decrease cost, permeability, enhance the strength and change other concrete characteristics, from the types of mineral admixtures are: Fly ash: A by-product of electrical coal-fired producing plants and can vary according to source; it is utilized to partly substitute the cement. The particles of fly ash are made of spherical glassy particles, its use has started in the USA in the 1930s, tests has proven that concrete can be replaced by one third with fly ash. Experiments made on high strength concrete has shown that its strength levels were up to 100 MPa at age of one year. Air-entrainment admixtures maybe required because of the carbon inside the fly ash. Ground granulated blast furnace slag (GGBFS or GGBS): is a product of made when the molten iron is put rapidly in water to decrease its temperature, it is crystalline shaped granular product of high adhesion, and so it be work as a substitute for part of the cement, the most favorable ratio is 50% of the cement if there is no salts and 25% if there is. Silica fume: A by-product aims to achieve both high strength and low permeability requirements made out of the creation of silicon and ferrosilicon alloys. Silica fume is compared to fly ash. The size of its particle is smaller by 100 times. This makes a higher ratio between surface and volume and a way faster reaction. Silica fume is utilized to raise the concrete strength and durability, but usually superplastisizers are needed for the workability. High reactivity Metakaolin (HRM): the concrete made using metakaolin has the same strength and durability of the concrete made using silica fume. As silica fume is normally dark gray or black in color, high-reactivity metakaolin is normally brilliant white in color, creating it the favored choice for architectural concrete whereas emergence is important. Types of Admixtures 1. Air entraining admixtures They are liquid chemicals that are added to the concrete during mixing to produce small air bubbles that are called entrained air. The air helps the concrete to resist the damage made by thawing, freezing and deicing salt. In hard concrete, the air enhances workability and decreases the bleeding and the segregation. Air entrainment is not important for the concrete used inside the structures as it is not exposed to either freezing or thawing, It ought to be evaded for concrete flatwork that have a flat troweled finish. In high cement content concretes, entrained will cut strength by 5% for every single 1% of air added; but in low cement content concretes, adding air has less result and could even cause a humble increased strength due to decreased water demand for needed slump. 2. Water reducers Are utilized for two purposes: (1) to decrease the water content in plastic concrete and rise its strength; (2) to attain higher slump without the need of adding water. Water-reducers will usually cut the needed water content of a concrete combination for a given slump. These admixtures disperse the cement particles in concrete and create extra ef ¬Ã‚ cient use of cement. This rises strength or permits the cement content to be decreased as maintaining the alike strength. Water-reducers are utilized to rise slump of concrete lacking adding water and are functional for impelling concrete and in hot meteorological conditions to offset the increased water demand. A little water-reducers could aggravate the rate of slump defeat alongside time. Mid-range water reducers are nowadays usually utilized and they have a larger skill to cut the water content. These admixtures are accepted as they enhance the finishability of concrete  ¬Ã¢â‚¬Å¡atwork. 3. Retarders Are chemicals that postpone the early hardening of concrete by an hour or more. Retarders are regularly used in hot climatic conditions to counter the quick hardening caused by elevated temperatures. For colossal jobs, or in hot climate, specify concrete alongside retarder to permit extra period for pumping and  ¬Ã‚ nishing. Most retarders additionally work as reducers. 4. Accelerators Reduce the early hardening period of concrete and give higher strength after small period. They do not work as an antifreeze; they decrease the time of the hardening and rate of strength increase, thus the concrete would be stronger to endure damage from cold in chilly weather. Accelerators are additionally utilized in fast trail assembly that needs early removal of forms. Accelerating admixtures consists of two types: chloride and non-chloride based. One of the extra competent and frugal is calcium chloride that is obtainable in fluid or  ¬Ã¢â‚¬Å¡ake form. For non-reinforced concrete, The CaCl can be utilized to an amount of 2% by the heaviness of the cement due to worries of corrosion of reinforcement instigated by Cl. Pre-stressed concrete and concrete that have aluminum or invigorated metal inside it ought not to have chloride-based materials because of the increased possibility for the rusting of the metal. Non-chloride established accelerators are utilized whereas there is fear of rusting of embedded metals or concrete reinforcement. 5. HIGH RANGE WATER-REDUCERS (HRWR) It is a distinct type of water-reducer. Also known as, super plasticizers, HRWRs decrease the water content of a concrete mix by 12% to 25%. HRWRs are consequently utilized to raise the strength and decrease permeability of concrete by decreasing the water content in the mix; or considerably raise the slump to make  ¬Ã¢â‚¬Å¡owing concrete lacking the addition of any extra water. These admixtures are vital for elevated strength and enhanced concrete mixes that have higher contents of adhesive materials and mixes having silica fume. Beside these kinds of admixtures, there are other materials obtainable for improving concrete characteristics for different types of applications. These products include rust resistors; admixtures that decrease shrinkage, anti-washout admixtures, and admixtures to decrease possibility for alkali aggregate reactivity, admixtures that helps pumping and a collection of colors and products that improves the concrete aesthetics. Fly Ash 1 Production Fly ash is a bi-product resulted from the finely divided residues generated from the combustion of coal electrically in thermal power plants; the dust collection system removes the fly ash, as a fine particulate residue, from the combustion gases before they are discharged into the atmosphere. The particles are finer than cement usually and consist off spherical glassy particles. 2 Properties Permeability The fly ash reacts with the calcium hydroxide chemically during the hydration process forming calcium aluminate and calcium silicate hydrate which decreases the risk of infiltration of calcium hydroxide and the permeability of concrete. The fly ash enhances the permeability of concrete also by decreasing the ratio of water to cement, which decreases the volume of pores. Its spherical shape also enhances the consolidation of concrete which reduces permeability. Use Fly ash has a spherical shape that allows it to create a ball bearing effect in the mix which improves the workability without increasing the water and also helps in increasing the pump-ability by decreasing the friction between the concrete and the pump line. It also increases the concrete pump-ability by increasing its cohesion and making it less subject to segregation. It also increases the gaining of strength of mixes for periods much longer than that of Portland cement only. The most important use of fly ash is that it increases the life cycle expectancy and durability. It also increases the resistance of corrosion of concrete reinforcement. Fly ash is used in concrete by replacing a portion of the Portland cement that may goes up to 30% of the total cement mix.

The Plot of Hypertexts :: Internet Technology Essays

The Plot of Hypertexts It is quite possible that hypertext is the new literate medium of the future, arguably the present. Unlike its bound counterpart, hypertexts nonlinear. They do not follow a simply straight path from beginning to end, rather the audience is able to choose the information necessary to them and move on. According to Janet H. Murray, author of Hamlet on the Holodeck, â€Å"if we give the interactor complete freedom to improvise, we lose track of the plot,† (Murray, 196). This concept is something completely new to literature, for never before had we have such medium with the reader having most of the control. Hypertexts are defined as, â€Å"a set of documents of any kind, (images, text, charts, tables, video clips, etc.,) connected to one another by links,† (Murray, 55). They have sparked interest in this new relationship between writer and audience. The plot is controlled/achieved by the reader, unlike in linear text where the writer controls the story’s destiny. The Victorian Web is such a hypertext. A project that began in 1987, The Victorian Web can be compared to a journal of interested readers contributing to the idea. It is a project of multiple writers, a feat nonlinear text can achieve with out a problem. With such possibilities, are hypertexts the new ideal medium? Careful critiquing of a hypertext is necessary when beginning to understand the new medium. The Victorian Web has numerous links on the home page alone, each link leading to a different path of interest. From there, the topics provide are broken down into more specific topics, each with a link of their own. Articles are provided for these topics of interest, catering to the need of the present reader at the time. Through my personal exploration of The Victorian Web, I was able to take separate paths on separate topics. The home page of the Victorian Web has 20 links on topics on the era, along with links for the function of the site itself.

Repression, Isolation, Segregation and the Urban Ghetto Essay -- Black

Repression, Isolation, Segregation and the Urban Ghetto African Americans have systematically been denied equal opportunities and this is particularly true within American inner cities. The social, cultural, and economic isolation of these urban ghettos has profound impacts and affects on its dwellers. This isolation and segregation has led to the evolution of profoundly divergent and dichotomous life chances for black and white Americans. The black urban poor are confronted with a lifestyle that promotes oppositional culture to the norms of society and challenged by an everyday exposure to violence, drugs, and crime. This paper attempts to explore the historical conditions that laid the foundation for the modern black urban ghetto. Racism and segregation have a long history in America. For most of America’s history, black Americans have been denied fundamental rights that include the right own property and the right to vote. Until the 1920s, racial discrimination was largely considered a product of the backward practices of an economically and socially antiquated South. Because of their powerful rhetoric, important political connections, and financial support, northern whites had often been important activists in early fights for racial equality. Northern whites saw their urban environment as socially and economically integrated. Black doctors, lawyers and financiers mingled freely with upper class whites; this unconscious socialization was not only common among white collar professions but also amongst the middle and lower classes. Unfortunately, this social harmony would end abruptly with the second Great Migration of southern blacks to northern cities during the 1940s and 1950s. This migration resulted f... ...African Americans. More importantly, this history illustrates the continued importance of race and its central linkage to the problems of poverty. Bibliography Anderson, E. StreetWise. Chicago: University of Chicago Press, 1990. Clark, K. Dark ghetto: dilemmas of social power. New York: Harper and Row, 1965. Hirsch, A. Making the second ghetto: race and housing in Chicago, 1940-1960. Chicago: University of Chicago Press, 1998. Kotlowitz, A. There are no children here. New York: Anchor Books, 1991. Massey, D. and Nancy Denton. American apartheid. Cambridge, MA: Harvard University Press, 1998. Murray, C. Losing ground. New York: BasicBooks, 1994. Oliver, M. and Thomas M. Shapiro. Black wealth, white wealth. New York: Rouledge, 1997. Piven, F. and Richard A. Cloward. Poor people’s movements. New York: Vintage Books, 1977.

Is Journalistic Objectivity Really Possible in British Society?

Introduction to Journalism End of Module Assessment Module leader Prof. Frank MacMahon Student: Fabio Scarpello Student number: 10182824 Report title: Is Journalistic objectivity really possible in British society. | |Notes: Words 2,275 | |Pages nine | |(â€Å" †¦ â€Å")= Reference to article in bibliography |Introduction Objectivity is the standard to which every journalist should aspire. In this report I analyse the coverage of the European Union (EU) summit in Nice held between the 7th and the 11th December 2000. My aim is to underline whether â€Å"objectivity† has been achieved. I will focus on The Guardian and The Telegraph, (both replaced by their Sunday newspapers on the 10th) and, to a lesser extent, on The Sun. My scrutiny will start the 8th and continue for five days. The report will look at: – Coverage – Prominence – Use of pictures – EditorialTo gain an independent view of the issues discussed, I relied on the BBC, (â€Å"E U Guidelines†), and kept its indication as my benchmark. Accordingly they are: – Charter of Rights (54 rights for every EU citizen) – Drop of National Vetoes, replaced by Qualified Majority Voting (QMV) for most decisions (Blair pledged to maintain six called â€Å"red lines† on tax, social security, immigration, treaty amendments, EU budget and border control) – Re-weighting of the Council of Minister vote. Due to its importance and controversy, I included the Rapid Reaction Force (RRF)Friday 8th Broadsheets give ample coverage to the Summit, with equal prominence. Front-page articles are similar. Headlines are coherent in condemning Chirac while the contents concentrate on the different aspirations for the RRF between France (who advocate operational independence from NATO) and Great Britain (who wants closer co-ordination with NATO). Comments from Government and opposition appear in both. The similitude ends with reports of the pre-summit disturb ances. Different is the approach to the Charter.The Telegraph’s tone is critical, comments however are balanced with Byrne (Irish EU commissioner) who highlights weakness in its draft, and Fontaine (EU Parliament president) who wants it incorporated in European law. The Guardian sees it as a triumph for Britain and voices its optimism with Vaz (European minister) who plays down Tories worries of a European Constitution. The importance of maintaining national vetoes is the main point of the Telegraph’s last article, while The Guardian ends with the gains of widening the EU eastwards.Editorials reflect the broadsheets different political stance. The Guardian advocates the UK’s advantages in dropping its veto on immigration, while The Telegraph reports on the intention of the Anti-EU party to attack labour at next general election. The Sun coverage is also comprehensive. The tone is more direct (â€Å"Blair war on Chirac†), but still covers the RRF (comments from Blair and two conservative ministers), riots and Charter with comment from Jaspin (French PM) who advocates its legal status. The political line is clear in the commentary and in the editorial.Kavanagh (political commentator) sarcastically highlights the division within the EU leaders. The editorial tone gets almost menacing: it begins with â€Å"Tony on Trial† and it ends with â€Å"He dares not return home if he gives up any of them† (â€Å"red lines†) Saturday 9th Coverage and prominence are again similar with both broadsheets dealing with the RRF in depth. Comments from Cook, Cohen (US defence secretary) and Smith (shadow defence secretary) appear in both. The Telegraph strengths its critics with Pearle (US former politician) who says â€Å"this is a catastrophe for NATO† (â€Å"Euro force still†¦. †) .The Guardian, in its defence, uses Chirac and Solana (MEP) who states, †It is not a threat to NATO, we are not trying to make a n EU army† (â€Å"Chirac gives way†¦Ã¢â‚¬ ). Vetoes are mentioned in both and it is interesting the different use of the same picture. In The Guardian it reads, â€Å"veto cloning† (page 7) in The Telegraph only â€Å"veto† (page 11). The latter could be seen as a warning to Blair against dropping vetoes, whilst it is a protest against human cloning. The Sun coverage is poor with a single article. Scepticism against the RRF is expressed by Kavanagh not convinced of Cook reassurance of its real co-operation with NATO.Sunday 10th Both Sunday newspapers (Observer and Sunday Telegraph) comprehensively cover the summit with front-page articles and inside page focuses; however the Observer wins the quantity battle. The Telegraph front-page headline sets the trend: â€Å"Blair isolated in EU as Nice turns nasty†. Within the article the RRF is not mentioned while the vetoes, Charter and the re-weighting are analysed. Blair isolation is judged a consequence of his attempt to keep the â€Å"red lines†. There is also space for the Government intention to give up 17 vetoes in order to streamline the EU decision-making process.Still in the Telegraph, for the first time, is mentioned a clause in The Charter (article 7) deemed as â€Å"further embarrassment to Blair† (â€Å"Blair threatens to†¦Ã¢â‚¬ ) which gives the EU the power to investigate, censor and recommend a change in the law, to countries considered in breach of fundamental rights. The Charter is further criticised in a separate article for its moral and religious values. Several high rank ecclesiastics define it as â€Å"Godless† and â€Å"a way to make easier for homosexual couples to adopt children† (â€Å"Catholic Bishops say†¦Ã¢â‚¬ ).The problems arisen by the EU re-weighting are seen as a blessing to Blair who, thank to them, hides his difficulties. The Observer front-page headline â€Å"British police for Euro army† counterba lances the Telegraph, giving ample coverage to the RRF. The accent shifts, presenting it as a police force rather than an army. The â€Å"red lines† feature with a difference angle as well: Sweden is seen as backing Blair on tax and social security, and the PM voices, for the first time, his intention to drop national veto on immigration. Charter and the re-weighting are covered in a re-cap article on page 5. The focuses are different in angle and size.The Sunday Telegraph devotes a page, covering every issue in a chronological order of discussion (RRF, Charter, veto, re-weighting). Blair isolation is emphasised, and his interpretation of the summit, is ridiculed â€Å"Mr Blair can give an interpretation to the British people. That does not mean that the rest of us have to believe it† (Here is a Nice mess†). In this case it is attributed to a diplomat and refers to the Charter, but, according to The Telegraph, it could be applied to every issue. RRF and Charter a re presented as carrying a hidden agenda, which will lead to a EU army and a constitution.Blair handling is considered weak and partially saved by general chaos. Symptomatic is the closing sentence: â€Å"It was an unhappy summit for Mr Blair†¦ but he was not alone at Nice there were no winners†. The Observer focus owes its title, †Europe- the elephant test† to Hague:â€Å"If it look like an elephant and sounds like an elephant then, it is an elephant you re dealing with†. It relies on pro-European academics to highlight a new vision of superstate, shaped by globalisation. â€Å"European identity is already being shaped by a globalisation of culture as a shared sense of European values ».This cultural aspect seems to be The Observer starting point. Its reasoning builds on with the ineluctability of the process â€Å"we live in a world where layers of governance overlap† says Hobsbawm, while Prodi (EU Commission president) stresses â€Å"It i s the only way our nations can express themselves in a globalised world†. There is not a conclusive definition of superstate; it vaguely states that it is a new entity, different to anything seen before. The report lacks comments from anti-European academics. The editorials do not leave space to misinterpretation.The Sunday Telegraph titles it â€Å"alone again† and labels the Government European politics as naive. The Observer instead gives voice to Palmer (Director of European Policy Centre) who advocates a closer European integration (â€Å"Europe not amused†¦Ã¢â‚¬ ). Monday 11th The main daily issue is the re-weighting. Prominence is equal but the Guardian gives more coverage. The tone remains the same with the Telegraph portraying the difficulties of reaching a decision, while The Guardian applauds Blair for its success. The respective headlines mirror the core of the articles. â€Å"EU leaders scrambles to fix a deal† prints the Telegraph on its fron t page.It concentrates on the squabble and difficulty of the re-weighting procedure using quotes from state’s PM. Words as chaos and crises are repeated. Worth noticing, in the same article the concession to Blair for holding to the â€Å"red lines†, even if the PM is reported saying that due to Tory pressure â€Å"he had no space for manoeuvre†. Inside page articles keep the same tone and issue. A failed appeal to EU leaders by Blair for help in Sierra Leon, makes in print in the Telegraph, while is omitted in The Guardian (â€Å"Blair troops†¦Ã¢â‚¬ ). â€Å"Blair holds on to key vetoes† is The Guardian headline.In this article the recurrent words are victory and triumph. The report uses a much mellower tone in describing the difficulty encountered. The Guardian coverage, in its entirety is more comprehensive with information on EU Parliament seat relocation and on the planning of the Inter-Governmental Conference of 2004; neither reported in The Telegraph. Both editorials criticise the summit but for opposite reasons. The Guardian claims that a superstate is very far. Nice is judged a failure due to politicians, including Blair, too concerns with their domestic interest (â€Å"Naughty Nice†).The Telegraph says that Nice has failed in its main objective (enlargement) and labels it as a â€Å"federalising treaty that has taken giant strides towards closer integration† (â€Å"The reality of Nice†). The Telegraph editorial line is mirrored in the â€Å"letter to the editor†: Mr Garrod preoccupation that a future European superstate would suffer the fate of Yugoslavia and Soviet Union gets published. The Sun coverage is good but fails in prominence (pages 8 and 9). The leading article (â€Å"Fiasco in France†) deals with the difficulties of the re-weighting, blaming Chirac.An increase in the number of EU commissioners and MEP are reported (overlooked in the broadsheet). A separate article credi ts Blair for holding on to vetoes. Plaudits to the PM are also mentioned in the editorial, even if it is considered only a won battle in a long war. EU difficulties are the core issue in the commentary (â€Å"40 years of Euro†¦Ã¢â‚¬ ) in which the lack of popular consent for integration is seen as the main reason of failure. Tuesday 12TH Prominence and coverage is similar with the braoasheet now using the summit as an election’s tool. The Telegraph’s headline â€Å"Blair sold us short in Nice† denounces an unsatisfactory outcome.In it Hague reinforce his point of â€Å"major steps towards a EU susperstate† and pledges not to ratify the treaty, if elected. The possibility of a referendum to decide on it is also mentioned in a further article (â€Å"Tories would put†¦Ã¢â‚¬ ) where comments from Conservatives are only partially balanced by a sentence from Kennedy (LD). QMV and re-weighting are well covered on page 4. Mentioned also are â€Å"e nhanced co-operation† (possibility for members who want further integration to go ahead) and â€Å"demographic bar† (second majority required for decision making in EU council of ministers based on percentage of EU’s population).Worth noticing that this percentage is reported at 62% by the three newspapers and 74. 6 by the bbcnews. com Charter and RRF are neglected. The Guardian titles â€Å"Tories left floundering by EU deal† and looks at the election in buoyant mood. The summit is seen as a Blair victory in a further article (â€Å"Blair balancing act †¦Ã¢â‚¬ ) in which the use of a picture gives the PM and his aids an almost heroic look. Interesting is the assumption by Blair that it is the Conservatives who are politically isolated in Europe.Re-weighting and â€Å"red lines† are analysed with predominantly pro-European comments. Blair vision of â€Å"inter-governmental† Europe (decision making held by a core of nations and not the EU institution) is deemed closer (mentioned also in The Telegraph). The Telegraph’s commentary is even handed (â€Å"Blair battle tale†¦Ã¢â‚¬ ). Worries of a closer EU integration are balanced with approval of Blair handling of â€Å"red lines† and RRF. The Guardian instead goes as far as to regrets Blair for not daring more (â€Å"Nice enough†) The Sun uses a picture to effectively illustrate the summit ‘s marathon (page 2).It criticise Blair presumed guilty of having agreed to a treaty, which gives â€Å"more bureaucracy, secrecy and dodgier decision making† (â€Å"What Blair has†¦Ã¢â‚¬ ). The editorial credits itself as the PM guiding light through the summit, and claims that only its pressure has prevented Blair to agree to further pro-European movements. The summit’s decisions are covered in an easy to read our losses and gain section. Conclusion Impartiality in the UK is demanded of Radio and TV broadcasts. It is enshrined in their codes of conduct and enforced by their respective controlling bodies.Due impartiality and prominence have to be achieved as a legal requirement (Public Broadcast Act, 1990). There is not such a requirement for newspapers. The National Union Of Journalist solicits journalist â€Å"to strive that the information disseminated is fair and accurate† (NUJ code of conduct 29/06/1994), but does not mention any duty to political independence. Furthermore the Press Complaint Commission states that newspapers are free to be partisan (PCC Code of Conduct December 1999) On this basis, it is without surprise that the conclusion of this report is that â€Å"objectivity† in the newspapers analysed has not been achieved.Editorials are clear in their political stance, with articles only seldom contradicting it. Reports are given different spins and angle, which result in biased information. Comments from political figure get different prominence depending on the paper orientat ion. Worth mentioning is that journalistic objectivity has been further damaged since publishing has been incorporated in a globalised financial world. The system derived from this development is based on oligopoly and cross ownership, which are two more stumbling block for editorial independence. This scenario leaves little space to ethical, idealistic code of conducts.In supporting my conclusion I would use R. Fowler comments that news is not a natural phenomenon but a product of an industry, and therefore shaped by bureaucratic, economic structures, government and political organisations (Mac Nair B. , 1999, 36). Bibliography The Guardian Friday 8th December 2000 †¢ Black I. , M. White and R. Norton Taylor â€Å"Chirac widens split on defence† (Page 1) †¢ Henley J. , â€Å"Police injured as street riots greets leaders† (Page 6) †¢ Black I. , â€Å"East grows tired of waiting game† (Page 7) †¢ Comment section â€Å"Fortress Europe† à ¢â‚¬ ¢ Wodlacott M. , â€Å"France versus the mighty Americans†The Telegraph Friday 8th December 2000 †¢ Jones G. , A. Evans-Pritchard â€Å"Chirac angers Blair by backing EU army† (Pages 1 and 2) †¢ Evans-Pritchard A. â€Å"Don’t mess with our tax veto, Blair tells EU allies† (Page 4) †¢ Jones G. A. Evans-Pritchard â€Å"Irish Commissioner says basic rights charter is badly drafted† (Page 4) †¢ La Guarda A. â€Å"Tear gas and riots greet Europe leaders† (Page 5) The Sun Friday 8th December 2000 †¢ Kavanagh T. †Blair has to turn nasty at Nice talks† (Page 1) †¢ Kavanagh T. â€Å"Blair war on Chirac† (Pages 8 and 9) †¢ The Sun says section â€Å"Tory on trial† (Page 8)The Guardian Saturday 9th December 2000 †¢ White M. , I. Black â€Å"Blair feels heat over EU vetoes† (Pages 1 and 2) †¢ Cole P. â€Å"Tale of two Britain and two summits† (Page 6) †¢ Black I. â€Å"Chirac gives way in row with Blair over NATO† (Page 7) The Telegraph Saturday 9th December 2000 †¢ Evans-Pritchard A. , G. Jones â€Å"Blair deserted by EU allies in veto struggle† (Page 1) †¢ La Guardia A. â€Å"Euro force still cause of division† (Page 11) The Sun Saturday 9th December 2000 †¢ Kavanagh T. , P. Gilfeather â€Å"Chirac rips up the rule book† (Page 2) †¢ Kavanagh T. â€Å"Sounding the retreat Y† (Page 2)The Observer Sunday 10th December 2000 †¢ Ahmes K. , D. Staunton â€Å"British police for Euro army† (Pages 1 and 2) †¢ Ahmed K. , D. Staunton â€Å"How it turned nasty at Nice† (Page 5) †¢ Palmer J. â€Å"Europe not amused by this French farce† (Page 5) †¢ Beumont P. , D. Staunton and A. Osborn â€Å"Europe – the elephant test† (Pages 16 and 17) †¢ Comment section â€Å"Europe will never be a superstate† (Page 28) The Sunday Telegraph 10 th December 2000 †¢ Murphy J. , J. Coman â€Å"Blair isolated in EU as Nice turns nasty† (Pages 1 and 4) †¢ Petre J. â€Å"Catholic bishops say EU charter ignores God† (Page 4) †¢ Murphy J. , J.Coman â€Å"Here is a Nice mess† (Page 20) †¢ Comment section â€Å"Alone again† †¢ Murphy J. , J. Coman â€Å"Blair threatens to wreck treaty over tax policies† (Page 4) The Guardian Monday 11th December 2000 †¢ Black I. , M. White â€Å"Blair holds on to UK’s key vetoes† (Page 1) †¢ Black I. â€Å"Europe’s big four pull rank on minnows† (Page 4) †¢ Black I. â€Å"Focus turns to power split† (Page 4) †¢ Comment section â€Å"Naughty at Nice† †¢ Hope C. â€Å"Jeaux sans frontiers† (G2 Section Pages 8 and 9) The Telegraph Monday 11th December 2000 †¢ Evans-Pritchard A. , G. Jones â€Å"EU leaders scramble to fix a deal† (Page 1) †¢ Jones J. A. E vans-Pritchard â€Å"A marathon with jostling all the way† (Page 4) †¢ Evans-Pritchard A. , â€Å"Vote grab by the Big Five leaves smaller states outgunned and outraged† (Page 4) †¢ Mc Smith A. â€Å"Blair troops appeal fails† (Page 4) †¢ Comment section â€Å"The reality of Nice† (Page 19) †¢ Letter to the Editor â€Å"Swift victory on Euro army may be Pyrrhic† (Page 19) The Sun Monday 11th December 2000 †¢ Kavanagh T. â€Å"Fiasco in France† (Pages 8 and 9) †¢ Kavanalagh T. â€Å" 40 years of Euro waffle†¦ now reality sets in† (Pages 8 and 9) The Guardian Tuesday12th December 2000 †¢ White M. , I.Black â€Å"Tories left floundering by EU deal† (Pages 1 and 2) †¢ Black I. â€Å"How big powers won big benefits† (Page 6) †¢ Henley J. â€Å"Europe points finger at Chirac† (Pages 6) †¢ White M. â€Å"Blair balancing act tips election scales† (Page 7) †¢ Young H. â€Å"Everyone was a winner at the battle of Nice† (Page 24) †¢ Comment section â€Å"Nice enough† The Telegraph Tuesday 12th December 2000 †¢ Jones G. â€Å"Blair sold us short at Nice says Hague† (Page 1) †¢ Jones G. â€Å"Blair’s battle tales hide truth of victory† (Page 4) †¢ Evans-Pritchard A. â€Å"Germany becomes first among equals† (Page 4) †¢ Helm T. H. Quetterville â€Å"Schroder hailed for back door coup† (Page 4) †¢ Kallenbach M. â€Å"Tories would put new treaty to a referendum† (Page 14) The Sun Tuesday 12th December 2000 †¢ Kavanagh T. â€Å"What Blair has really given us† (Page 2) †¢ The Sun say section â€Å"Blair owes us† (Page 8) †¢ Kavanagh T. â€Å"French farce† (Page 8) †¢ htpp://www. bbcnews. com â€Å"EU Guidelines† (07 December 2000) †¢ htpp://www. bbcnews. com â€Å"EU Summit at a glance† (12 December 2000) †¢ htpp://www. bbcnews. com â€Å"EU Analysis† (11 December 2000) Background Reading †¢ Curren J. , J. Seaton (1991) Power without responsibility.The press and broadcasting in Britain. London, Routledge †¢ Mc Nair B. , (1999) News and Journalism in the UK. New York, Routledge †¢ Wilson J. , (1996) Understanding Journalism. London, Routledge †¢ Stevenson N. , (1999) The transformation of the Media. Globalisation, morality and ethics. New York, Pearson Education Ltd. †¢ Branston G. , R. Stafford, (1991) The Media Student’s Book London, Routledge Material supplied by TVU †¢ Hilton A. , (1996) Report Writing London, Kogan Page Ltd †¢ UK Press Complaint Commission Code of Practise. †¢ ITC Guidelines. †¢ BBC Editorial’s Values. †¢ NUJ Code of Conduct