SWOT Analysis and Balanced Scorecard for Community Coffee Research Paper

SWOT Analysis and Balanced Scorecard for confederacy deep brown - Research Paper ExampleThere is also a growing preference among Americans for independent cafes compared to national franchises Increased demand for coffee blends in rustic areas of the United States Threats The recent economic recession and subsequent uncertainty have reduced consumption Recent health results that have shown coffee to have roughly negative side effects, despite others showing it is good for you. This acts to confuse the wary customer. Rising costs of dairy and coffee products that cannot be foreseen but could have a serious impact on the coffee industry Strategic Objectives conjunction Coffee is geared more to a business strategy, especially since it concerns competition in spite of appearance a specific market (Nair, 2010), i.e. coffee shops. It follows that they will have to establish a competitive advantage over its rivals. In order to achieve this, society Coffee needs to build their strategy on differentiation of products. This will contribute to a competitive advantage and shield the business from price wars in the industry. It is also important for lodge Coffee to think about expanding nationally, which will be incorporated into the financial aspect of the scorecard. Finally, the diversity of the locations that Community Coffee seeks to betroth in might make it difficult to grab a significant market share. They need to incorporate a faster service pace to preen an on-the-go customer base in addition, adjusting to a slower pace for the rural coffee shops that require a friendlier and slower pace since everyone there is community (Nair, 2010). Community Coffee will need to incorporate the two elements in its overall strategy. Balanced Score Card Financial Perspective On the objective concerning tax revenue growth, Community Coffee needs to concentrate on market diversification... Community Coffee is geared more to a business strategy, especially since it concerns co mpetition at heart a specific market (Nair, 2010), i.e. coffee shops. It follows that they will have to establish a competitive advantage over its rivals. In order to achieve this, Community Coffee needs to build their strategy on differentiation of products. This will contribute to a competitive advantage and shield the business from price wars in the industry. It is also important for Community Coffee to think about expanding nationally, which will be incorporated into the financial aspect of the scorecard. Finally, the diversity of the locations that Community Coffee seeks to act upon in might make it difficult to grab a significant market share. They need to incorporate a faster service pace to preen an on-the-go customer base in addition, adjusting to a slower pace for the rural coffee shops that require a friendlier and slower pace since everyone there is community (Nair, 2010). Community Coffee will need to incorporate the two elements in its overall strategy.On the objecti ve concerning revenue growth, Community Coffee needs to concentrate on market diversification (Nair, 2010). Community Coffee intends to cater to both urban and urban rural clientele with their aim being to have at least(prenominal) 6% market share in the rural areas and 3% market share, in the urban areas, by 2014. The key indicator of performance will incite in measuring this objective with the major similar measure being percentage revenue increase.